Senior Performance Marketing Specialist

We are seeking an experienced and results-oriented Performance Marketing Specialist with a strong background in managing paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other digital channels. The ideal candidate will have proven expertise in both B2B and B2C marketing, focusing on qualified lead generation, customer acquisition, conversion optimization, and maximizing return on advertising spend. This role requires a strategic thinker who can drive measurable growth and optimize campaigns to meet business objectives.

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
- Develop and implement performance marketing strategies tailored for both B2B and B2C audiences.
- Manage campaigns on Google Search, Display, Performance Max, YouTube, Meta, and LinkedIn advertising platforms.
- Generate high-quality leads while continuously improving key metrics such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall ROI.
- Conduct thorough audience research, competitor analysis, keyword research, and advanced audience targeting to enhance campaign effectiveness.
- Implement remarketing, retargeting, and full-funnel conversion strategies to maximize customer engagement and conversions.
- Oversee and optimize campaign budgets in alignment with performance data and business goals.
- Set up, monitor, and troubleshoot tracking tools including GA4, Google Tag Manager, Meta Pixel, Conversion API, and other conversion tracking systems.
- Conduct A/B testing on ad creatives, landing pages, audience segments, and campaign strategies to identify the most effective approaches.
- Collaborate closely with creative, content, and development teams to improve conversion rates and campaign performance.
- Analyze campaign data using GA4, Looker Studio, Ads Manager, and CRM reports to track lead quality, marketing qualified leads (MQLs), sales qualified leads (SQLs), pipeline performance, and revenue attribution.
- Prepare detailed performance reports with actionable insights and strategic recommendations for continuous improvement.

Required Qualifications

- 4 to 5 years of hands-on experience in performance marketing and managing paid advertising campaigns.
- Proven expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Strong experience managing both B2B lead generation and B2C customer acquisition campaigns.
- Deep understanding of conversion tracking, analytics, attribution models, and campaign optimization techniques.
- Experience managing substantial advertising budgets with a focus on delivering measurable results.
- Excellent analytical, problem-solving, and data-driven decision-making skills.
- Knowledge of landing page optimization, conversion rate optimization (CRO), and marketing funnel strategies.
- Experience with CRM integrations, offline conversion tracking, and assessing lead quality.
- Google Ads and Meta certifications are considered a plus.

Additional Information

This is a full-time, in-person position with working hours from 6:00 PM to 3:00 AM. The role demands a proactive individual who thrives in a dynamic environment and is committed to driving performance marketing success through data-driven strategies and continuous optimization.