Senior Performance Marketing Specialist

We are seeking an experienced and results-oriented Performance Marketing Specialist with a strong background in managing paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other digital channels. The ideal candidate will have proven expertise in both B2B and B2C marketing, with a particular emphasis on B2B. This role focuses on qualified lead generation, customer acquisition, conversion optimization, and maximizing return on advertising spend.

Key Responsibilities
Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms. Develop and implement effective performance marketing strategies tailored for both B2B and B2C audiences. Manage campaigns including Google Search, Display, Performance Max, YouTube, Meta, and LinkedIn advertising. Generate high-quality leads while continuously improving key metrics such as CPL, CPA, CAC, ROAS, and ROI. Conduct thorough audience research, competitor analysis, keyword research, and advanced audience targeting to enhance campaign effectiveness. Implement remarketing, retargeting, and full-funnel conversion strategies to maximize engagement and conversions. Oversee campaign budgets, optimizing spend based on performance and business goals. Set up and troubleshoot tracking tools including GA4, Google Tag Manager, Meta Pixel, Conversion API, and other conversion tracking systems. Conduct A/B testing on ad creatives, landing pages, audiences, and campaign strategies to identify the best-performing elements. Collaborate closely with creative, content, and development teams to improve conversion rates. Analyze campaign performance using GA4, Looker Studio, Ads Manager, and CRM reports. Track lead quality, marketing qualified leads (MQLs), sales qualified leads (SQLs), pipeline performance, and revenue attribution. Prepare detailed performance reports with actionable insights and strategic recommendations.

Required Qualifications
4 to 5 years of hands-on experience in performance marketing and paid advertising. Demonstrated expertise in managing campaigns via Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. Strong experience handling both B2B lead generation and B2C customer acquisition campaigns. Deep understanding of conversion tracking, analytics, attribution models, and campaign optimization techniques. Proven ability to manage significant advertising budgets with measurable outcomes. Excellent analytical, problem-solving, and data-driven decision-making skills. Knowledge of landing page optimization, conversion rate optimization (CRO), and marketing funnel strategies. Experience integrating CRM systems, managing offline conversion tracking, and measuring lead quality. Certifications in Google Ads and Meta platforms are considered advantageous.

Preferred Qualifications and Benefits
Bachelor’s degree is preferred. Prior experience of 4 years or more in performance marketing is highly desirable. This is a full-time, in-person position based in Karachi, requiring availability for night shifts. The role offers a competitive monthly salary range of Rs80,000 to Rs140,000, commensurate with experience and expertise.

Candidates should be performance-focused marketers capable of independently managing advertising budgets, troubleshooting underperforming campaigns, generating qualified leads, and driving measurable business growth. This position is not suitable for individuals who only boost posts or launch ads without strategic oversight.

Applicants will be asked to provide details about the highest monthly advertising budget they have independently managed with measurable results, as well as examples of B2B and B2C campaigns they have overseen, including CPL, CPA, ROAS optimization, and conversion tracking. Familiarity with technical tools such as GA4, Google Tag Manager, Meta Pixel, Conversion API, and CRM tracking will be essential.

This opportunity is ideal for a self-driven marketer who thrives in a data-driven environment and is committed to delivering impactful performance marketing outcomes.