Senior SEM Manager

Health Loft is looking for a highly skilled and independent Senior SEM Manager to lead and optimize our Google Ads and Microsoft Ads programs with a focus on improving patient acquisition. This full-time remote position requires a strategic thinker capable of managing large advertising budgets, analyzing the entire patient journey, and driving measurable improvements in campaign performance. The ideal candidate will take full ownership of the paid search strategy, proactively identify opportunities, and confidently challenge existing approaches to maximize efficiency and conversion rates. Reporting directly to the CEO, this role primarily operates during U.S. Central Time business hours, with compensation ranging from $3,000 to $5,000 USD per month based on experience.

Key Responsibilities
Own the performance and strategy across Google Ads, Microsoft Ads, and Zocdoc platforms, managing campaign structure, bidding, budgets, keywords, and negative keywords. Proactively identify issues and opportunities within advertising accounts and the patient acquisition funnel, developing prioritized plans and testing roadmaps to enhance results. Write, test, and iterate ad copy to optimize engagement and conversion rates. Analyze landing pages and the full funnel—from ad click through to booked and attended appointments—recommending targeted improvements to copy, structure, and layout.

Utilize AI tools such as Claude to draft and build proposed landing pages and variants without requiring design or development expertise. Provide concise daily updates on progress, results, blockers, and next steps. Evaluate and lead the expansion of Performance Max campaigns beyond search into display, YouTube, and Demand Gen channels. Maintain accurate conversion tracking focused on booked and attended appointments while adhering to healthcare advertising policies and privacy-safe tracking practices. Collaborate directly with senior leadership by presenting strategic recommendations and taking full ownership of campaign outcomes.

Required Qualifications
A minimum of 5 years of hands-on experience managing Google Ads campaigns with budgets exceeding $200,000 USD per month. Proven track record as the primary strategic owner responsible for campaign strategy, bidding, budget allocation, optimization, and performance outcomes. Strong expertise in Google Ads Search campaigns, Performance Max, and Smart Bidding strategies. Hands-on experience with Microsoft Ads beyond simple campaign imports is essential.

Demonstrated ability to independently identify performance issues and implement successful improvements. Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM) is required. Experience implementing or managing offline conversion tracking and evaluating acquisition funnels to diagnose conversion problems. Strong analytical skills with the ability to translate complex data into actionable recommendations. Excellent written English communication skills, with the ability to clearly document findings and updates. Strong organizational skills and the ability to prioritize initiatives independently. Comfortable working remotely with substantial availability during U.S. Central Time business hours. Willingness to challenge existing strategies when supported by data.

Preferred Qualifications and Benefits
Experience in healthcare, telehealth, or other regulated lead-generation industries is highly desirable. Familiarity with CRM and funnel tools such as GoHighLevel is a plus. Comfort using AI tools like Claude or ChatGPT for analysis, drafting copy, and building landing pages is advantageous. This role offers the opportunity to work with a mission-driven company providing expert medical nutritional counseling nationwide via telehealth. Competitive compensation is aligned with experience, along with the chance to take full ownership of paid search programs in a growing organization.

Health Loft is committed to bridging the gap between patients and expert registered dietitians by delivering innovative medical nutrition therapy across the United States. Candidates with a proven history of independently improving campaign performance and driving measurable business growth are encouraged to apply.