Senior SEO Specialist

A Germany-based B2B e-commerce company specializing in professional IT infrastructure, networking, servers, storage, and related technology products is seeking a Senior SEO Specialist to lead its organic growth strategy. This full-time, hybrid role is based in Johar Town, Lahore, and reports to the Management/Digital Business Lead. The ideal candidate will have 5 to 8+ years of hands-on SEO experience, particularly with large-scale e-commerce or B2B websites, and will take full ownership of SEO initiatives to drive measurable commercial results across the German and wider European markets. The role requires a strategic thinker who can independently assess current SEO performance, develop a comprehensive roadmap, and execute initiatives that enhance product, category, and manufacturer visibility while improving overall website performance.

Key Responsibilities

- Own the end-to-end SEO strategy, aligning it with commercial and e-commerce goals. Define priorities based on business potential, search demand, competition, and ROI, while setting short-, medium-, and long-term growth objectives.

- Build a scalable SEO framework for a large, evolving product catalog by prioritizing product categories, manufacturer/product combinations, and optimizing site architecture, internal linking, and page structures to capture long-tail and highly specific commercial searches.

- Lead technical SEO efforts by working closely with developers to address crawlability, indexation, site architecture, faceted navigation, URL structures, canonicalization, duplicate content, pagination, internal linking, XML sitemaps, robots.txt, redirects, JavaScript rendering, Core Web Vitals, page speed, structured data, product schema, breadcrumbs, and mobile SEO.

- Shape SEO architecture and site structure, including product taxonomy, category hierarchy, manufacturer and product-family structures, internal linking, landing-page strategy, SEO-friendly URLs, and indexation strategies to enhance search engine understanding and customer product discovery.

- Develop advanced keyword and market opportunity strategies that go beyond basic research to identify high-value searches related to product names, manufacturer details, part numbers, SKUs, technical specs, compatibility, alternatives, comparisons, and commercial intent.

- Create scalable SEO standards and frameworks for thousands of product and category pages, addressing metadata, content, internal linking, cannibalization issues, and optimizing pages based on actual search behavior and SERP competition.

- Lead SEO growth initiatives tailored to the German and European markets, including localized keyword strategies, competitor analysis, content localization, and ensuring the SEO approach aligns with regional search behavior and commercial opportunities.

- Conduct competitor intelligence to analyze keyword strategies, product and category rankings, content, backlinks, site architecture, SERP features, and emerging opportunities, translating insights into actionable strategies.

- Own content and topical authority strategy focused on product education, buying guides, technical guides, product comparisons, compatibility, replacement products, manufacturer ecosystems, and relevant technology topics to support revenue goals.

- Develop a high-quality off-page SEO and digital PR strategy targeting technology publications, industry sites, business directories, communities, and strategic partnerships to build relevant authority and sustainable organic growth.

- Manage SEO analytics and attribution frameworks by monitoring organic traffic, revenue, transactions, enquiries, keyword visibility, CTR, conversion rates, and revenue by landing page and keyword/category to inform investment decisions.

- Utilize SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, Google Keyword Planner, Google Merchant Center, Looker Studio, and other enterprise tools to analyze large datasets and translate findings into business recommendations.

- Collaborate cross-functionally with e-commerce, development, content, product, marketing teams, management, and Germany-based stakeholders to lead SEO initiatives and translate requirements into clear priorities.

Required Qualifications

- 5 to 8+ years of hands-on SEO experience with ownership of SEO strategy for e-commerce, B2B, marketplace, or large-scale websites.

- Strong expertise in technical SEO and e-commerce SEO, especially managing large product catalogs.

- Proven track record of growing organic traffic and commercial performance.

- Deep understanding of website and information architecture.

- Advanced skills in keyword research, competitive analysis, search intent, and SERP behavior.

- Experience working closely with developers.

- Proficiency with Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and similar SEO tools.

- Strong analytical, strategic thinking, and excellent English communication skills.

Preferred Qualifications and Benefits

Experience in B2B e-commerce, IT hardware, networking equipment, servers, storage, electronics, technology distribution, enterprise technology, data-center infrastructure, international e-commerce, German or European SEO, and managing large SKU/product catalogs is highly advantageous. Knowledge of enterprise networking and IT infrastructure terminology is a plus. German language proficiency is beneficial but not mandatory.

This role offers the opportunity to work directly with an international Germany-based company, enjoy a hybrid working environment in Lahore, and take senior-level ownership of SEO strategy within a complex product ecosystem. Candidates will engage with international stakeholders and benefit from a high degree of autonomy, competitive compensation, and long-term professional growth opportunities.

Applicants should submit an updated CV along with examples of SEO projects they have led, organic traffic growth results, e-commerce or large-site SEO experience, technical SEO projects, and measurable business outcomes achieved through SEO. Candidates demonstrating clear commercial impact through SEO will be strongly preferred.