Senior SEO Specialist

We are seeking an experienced SEO Specialist to develop and implement effective organic search strategies that drive business growth. The ideal candidate will have a strong technical background in SEO, a data-driven approach, and the ability to collaborate closely with content and development teams. This role requires hands-on expertise in both on-page and off-page SEO, along with a keen understanding of the latest search engine algorithms and industry trends. The position is based onsite and offers a competitive salary range.

Key Responsibilities

SEO Strategy & Growth: Develop and execute comprehensive organic search strategies that align with overall business objectives to increase visibility and market share.

Technical SEO: Perform detailed technical audits to identify and resolve issues related to crawlability, indexability, site speed, schema markup, and Core Web Vitals, ensuring optimal site performance.

Keyword & Topic Research: Conduct thorough research to uncover high-intent keywords, identify content gaps, and find opportunities to enhance the site’s organic reach.

Content Strategy Collaboration: Work closely with content creators to optimize both new and existing pages, focusing on semantic relevance, proper heading structures, and alignment with user search intent.

Off-Page & Authority Building: Manage link-building campaigns, digital PR efforts, and strategies to strengthen brand authority and improve backlink profiles.

Analytics & Reporting: Monitor key SEO metrics such as organic traffic, keyword rankings, and conversion rates using tools like Google Analytics 4, Google Search Console, and SEO software suites. Provide actionable insights and regular reports to management.

Algorithm Adaptability: Stay informed about Google algorithm updates, AI-driven search changes (including GEO and SGE), and emerging SEO trends to proactively adjust tactics and maintain competitive advantage.

Required Qualifications

Experience: At least 5 years of specialized SEO experience, either within an agency environment or in-house.

Tool Proficiency: Expertise in Google Analytics 4, Google Search Console, Ahrefs, Semrush, Screaming Frog, and Google Tag Manager.

Technical Knowledge: Strong understanding of HTML, CSS, JavaScript-related SEO challenges, canonicalization, site architecture, and international SEO best practices.

Data-Driven Mindset: Exceptional analytical skills with the ability to interpret traffic and ranking data into clear, actionable business recommendations.

Communication: Proven ability to explain complex technical SEO concepts effectively to non-technical stakeholders, including developers and content teams.

Compensation and Work Location

The role offers a monthly salary ranging from Rs39,000 to Rs130,000, commensurate with experience and skills. This position requires working onsite.

If you are passionate about SEO and eager to contribute to a dynamic team focused on growth and innovation, we encourage you to apply.