Senior Social Media Marketing & Content Strategy Expert

We are seeking a seasoned Senior Social Media Marketing Expert with extensive experience in content creation, viral reel strategy, trend research, and brand growth across leading social media platforms. The ideal candidate will have a proven track record of developing and executing strategies that drive engagement, increase brand visibility, and deliver measurable results. This role requires a hands-on professional who can manage multiple platforms, create compelling content, and optimize campaigns to maximize reach and conversions.

Key Responsibilities

- Develop and implement comprehensive social media growth strategies tailored to each platform.
- Create high-quality, engaging content for posts, reels, stories, and marketing campaigns.
- Conduct ongoing research to identify and apply the latest social media trends and viral content ideas.
- Manage and expand brand presence on Instagram, TikTok, Facebook, and LinkedIn.
- Plan and execute short-form video and reel strategies designed to maximize audience reach and engagement.
- Oversee audience engagement, including community management, responding to comments and direct messages, and maintaining posting schedules.
- Run, monitor, and optimize paid advertising campaigns focused on growth, lead generation, and conversions.
- Analyze performance metrics and social media analytics to refine strategies and improve outcomes continuously.
- Monitor competitor activities and identify emerging content and trend opportunities to keep the brand ahead.

Required Qualifications

- Demonstrated experience in social media marketing with a strong focus on digital growth.
- Excellent content creation skills, including copywriting and storytelling that resonates with diverse audiences.
- In-depth understanding of social media platform algorithms and audience behavior patterns.
- Proven expertise in creating viral content and forecasting social media trends.
- Hands-on experience managing Meta Ads campaigns and optimizing them for performance.
- Strong knowledge of branding principles combined with performance marketing techniques.
- A robust portfolio showcasing successful campaigns, brand growth case studies, and tangible results is mandatory.

Tools Experience

Proficiency with Canva, CapCut, Adobe Premiere Pro, Meta Business Suite, and Google Analytics is essential to effectively create content, manage campaigns, and analyze data.

Work Location

This position requires in-person attendance.

Candidates should apply only if they have hands-on experience scaling brands and can provide a strong portfolio demonstrating their ability to deliver impactful social media marketing results.