We are seeking a skilled Senior TikTok Marketing Executive with 3 to 4 years of experience in e-commerce marketing, specifically focused on TikTok Ads, TikTok Shop, and TikTok Affiliate marketing. The ideal candidate will be responsible for managing and scaling TikTok advertising campaigns, overseeing TikTok Shop operations, and developing affiliate partnerships to boost online sales and revenue growth. This role requires a hands-on marketer who can optimize campaigns, coordinate with creative teams, and build strong relationships with creators and affiliates.
Key Responsibilities
TikTok Ads Management:
Plan, launch, and optimize TikTok advertising campaigns aimed at driving e-commerce sales. Manage campaign budgets, targeting, bidding strategies, and continuously improve performance. Monitor key metrics such as ROAS, CPA, CTR, conversion rates, and revenue. Coordinate creative testing involving video ads, creator content, and user-generated content to enhance engagement and results.
TikTok Shop Management:
Oversee TikTok Shop activities including product listings, catalog optimization, promotions, and merchandising. Track shop sales, product availability, order fulfillment, and overall shop performance. Identify opportunities to increase product visibility and conversion rates. Work closely with internal teams to ensure smooth shop operations and a positive customer experience.
TikTok Affiliate Marketing:
Develop and manage TikTok Affiliate programs to generate incremental sales. Identify, recruit, and manage creators, influencers, and affiliate partners. Coordinate affiliate campaigns, commission structures, product samples, and promotional activities. Monitor affiliate-generated sales and commissions, and build long-term relationships with high-performing creators to sustain revenue growth.
Reporting and Collaboration:
Prepare regular performance reports covering TikTok Ads, Shop, and affiliate marketing activities. Analyze data to recommend strategies for improving sales and campaign efficiency. Collaborate effectively with creative, e-commerce, merchandising, and operations teams. Stay informed about the latest TikTok advertising features, social commerce trends, and affiliate marketing opportunities.
Required Qualifications
- 3 to 4 years of relevant experience working with an e-commerce brand.
- Proven hands-on experience managing TikTok Ads campaigns.
- Practical knowledge of TikTok Shop and TikTok Affiliate marketing.
- Strong understanding of performance marketing, campaign optimization, and budget management.
- Experience working with creators, influencers, and affiliate partners.
- Ability to analyze campaign performance metrics such as ROAS, CPA, sales, and affiliate revenue.
- Excellent English communication skills, both written and verbal, with the ability to engage professionally with internal teams and external partners.
- Strong negotiation, analytical, and organizational skills.
Preferred Qualifications and Benefits
Experience with Shopify or other e-commerce platforms is preferred.
The company offers a competitive salary along with a comprehensive benefits package including fuel allowance, medical insurance, free in-house lunch, access to panel gyms at no cost, participatory fund, and a supportive learning and challenging work environment. Additional perks include paid time off, group life insurance, maternity leave, and an inclusive, positive work culture.
This role is ideal for a motivated marketing professional eager to leverage TikTok’s dynamic platform to drive measurable business growth in the e-commerce space.
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