SEO & AI Search Optimization Specialist

We are seeking a skilled SEO professional who can manage the entire SEO process from strategy development to execution, with a deep understanding of how search is evolving beyond traditional Google rankings. The ideal candidate will be proactive in researching, building, implementing, measuring, and continuously improving SEO strategies. This role requires a forward-thinking mindset, recognizing the growing importance of AI-powered search and conversational platforms alongside conventional search engines.

Key Responsibilities

- Develop and execute comprehensive SEO strategies for websites and e-commerce stores.
- Conduct keyword research, competitor analysis, and search intent evaluation.
- Perform technical SEO audits to identify and address issues affecting search visibility.
- Optimize website elements including pages, category and product pages, titles, meta descriptions, headings, URLs, and internal linking structures.
- Create and manage SEO content strategies, optimizing existing content to boost organic rankings and traffic.
- Identify backlink and digital PR opportunities to enhance domain authority.
- Monitor organic traffic, keyword rankings, conversions, and other key SEO performance indicators using tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, and Screaming Frog.
- Prepare regular SEO performance reports and communicate insights, opportunities, and next steps.
- Develop strategies to improve brand and website visibility on AI-powered search and answer engines.
- Understand how AI platforms interpret and surface information, optimizing content for AI search visibility, answer engines, and conversational search.
- Structure content to be clear, authoritative, and easily understood by AI systems.
- Research and apply techniques related to Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI search optimization.
- Analyze competitor presence in AI-generated search results and test various content structures such as FAQs and entity-focused content to improve AI-driven search visibility.
- Stay updated on evolving SEO trends, search behaviors, and AI search technologies.
- Work with e-commerce platforms such as Shopify, WordPress/WooCommerce, Amazon, and others, optimizing product pages, category pages, product titles, descriptions, structured content, and landing pages.

Required Qualifications

- Proven experience in SEO and driving organic growth.
- Strong knowledge of on-page, off-page, technical, and content SEO.
- Expertise in keyword research and competitor analysis.
- Proficiency with SEO tools including Ahrefs, SEMrush, Google Search Console, and Google Analytics.
- Solid understanding of search intent and content strategy.
- Excellent analytical and problem-solving abilities.
- Strong written English and communication skills.
- Ability to independently create, execute, and adapt SEO strategies based on data.
- Willingness to experiment and learn as search engines and AI platforms evolve.

Preferred Qualifications and Benefits

Candidates with experience in AI Search Optimization, AEO, GEO, LLM/AI-focused content optimization, Entity SEO, e-commerce SEO (especially Shopify), technical SEO, content strategy, international SEO, local SEO, and link building/digital PR will be highly regarded.

This is a full-time, in-house position offering the opportunity to work with international brands and e-commerce businesses across diverse industries. The role provides exposure to both traditional SEO and emerging AI search optimization techniques. Performance-based growth opportunities are available, with salary commensurate with experience, skills, and proven results. There is significant potential for career advancement within the agency’s SEO and digital marketing team.

Work Location: In person

Applicants should submit an updated CV along with examples of SEO projects they have contributed to. Please include details about your years of SEO experience, the SEO tools you regularly use, types of websites you have worked on, e-commerce platforms you are familiar with, measurable SEO results you have achieved, and any experience related to AI Search, AEO, GEO, or AI-focused SEO. Candidates demonstrating practical experience and measurable results will be preferred.

Salary Range: Rs30,000 - Rs100,000 per month