SEO And Performance Marketing Lead

DevStudio is an expanding technology company specializing in custom software solutions for clients across the US, UK, and beyond. We are seeking a proactive Marketing & Sales Lead to take full ownership of our demand generation, SEO, and paid campaign initiatives. This role offers a unique opportunity to lead the entire marketing and sales pipeline, from strategic planning to hands-on execution, reporting directly to the founder.

Key Responsibilities
- Develop and implement comprehensive marketing strategies aimed at generating qualified inbound leads.
- Create and manage content strategies including case studies, LinkedIn presence, website content, and brand positioning.
- Research and apply SEO and Generative Engine Optimization (GEO) best practices to improve visibility in AI search tools such as ChatGPT and Perplexity.
- Plan, launch, and oversee Google Ads and Local Service Ads campaigns to maximize reach and ROI.
- Manage local SEO efforts including Google Business Profile optimization, citation building, and review management.
- Conduct technical SEO audits and implement necessary on-site improvements to enhance search performance.
- Support outbound marketing campaigns by building prospect lists, crafting targeted outreach copy, and tracking campaign effectiveness.
- Monitor, report, and optimize pipeline metrics, conversion rates, and overall campaign ROI to ensure continuous improvement.

Required Qualifications
- 3 to 5+ years of experience in digital marketing, preferably within a marketing or growth agency serving small business or B2B clients in the US and UK markets.
- Proven, hands-on experience managing Google Ads and/or Local Service Ads campaigns with demonstrable results.
- Strong expertise in technical and local SEO, including Google Business Profile management, citation building, on-page optimization, and backlink strategies.
- Ability to manage multiple priorities and campaigns simultaneously in a fast-paced environment.
- Excellent written English skills, capable of creating compelling content and communicating effectively with stakeholders in the US and UK.

Preferred Qualifications and Benefits
- Experience in B2B services marketing, content strategy, or LinkedIn-based outbound marketing is a plus.
- Familiarity with AI search technologies and emerging SEO practices, including GEO concepts, is highly desirable.
- This role offers significant ownership and direct reporting to the company founder, providing a chance to shape the marketing and sales function from the ground up.
- Success in this position will be measured by a steadily growing pipeline of qualified inbound leads, strong campaign performance across traffic, rankings, lead volume, and cost-per-lead, and the development of a marketing engine that delivers measurable business results.

If you are a results-driven marketing professional ready to take ownership and drive growth in a dynamic environment, we encourage you to apply by submitting your resume along with 2-3 examples of campaigns or SEO projects you have personally led, including measurable outcomes where possible.