Human Capital is seeking a talented SEO & Content Writer for a full-time position based in Karachi, Pakistan, on behalf of a Canadian IT client. The ideal candidate will be a creative and results-driven professional with a strong grasp of digital marketing and search engine optimization techniques. This role focuses on creating engaging, high-quality content that drives website traffic, improves search engine rankings, and supports the company’s broader marketing goals. The position requires collaboration with various teams to develop and execute effective content strategies while staying updated on SEO trends and best practices.
Key Responsibilities
- Create SEO-friendly, compelling content such as blogs, website copy, and articles tailored to the target audience.
- Perform comprehensive keyword research and implement on-page SEO tactics to enhance content visibility.
- Revise and optimize existing content to improve search rankings and increase organic traffic.
- Work closely with marketing and design teams to develop and execute integrated content plans.
- Track and analyze content performance using SEO tools and analytics platforms to guide continuous improvement.
- Keep abreast of the latest developments in SEO, search engine algorithms, and industry standards to maintain a competitive edge.
Required Qualifications
- 2 to 3 years of professional experience in SEO and content writing.
- Bachelor’s degree in Marketing, English, Communications, Information Technology, or a related field.
- Proficiency with SEO tools such as Ahrefs, SEMrush, and Google Analytics.
- Strong writing, editing, and proofreading skills with keen attention to detail.
- Ability to manage multiple projects efficiently and meet deadlines consistently.
Preferred Qualifications and Benefits
- Opportunity to work with an international client, offering valuable global exposure.
- Potential for professional growth within a fast-paced and dynamic IT environment.
- Competitive salary package aligned with experience and skill level.
This role requires in-person attendance in Karachi and provides a meaningful opportunity to contribute to the digital marketing efforts of a growing IT company. Interested candidates are encouraged to apply through the designated recruitment channels.