SEO & Conversion Specialist

We are seeking an experienced and results-oriented SEO & Conversion Specialist to join our expanding SEO team. In this role, you will be responsible for executing SEO strategies and delivering monthly results for clients. You will ensure that website content, blogs, and ad copy align with SEO and conversion goals, while also planning email marketing campaigns that drive traffic back to client websites. The ideal candidate will skillfully connect strategy, content, and data, and confidently present insights and results to clients.

Key Responsibilities

SEO:
- Implement SEO strategies and manage monthly deliverables for assigned accounts.
- Perform on-page optimization including metadata, internal linking, content structure, and keyword placement.
- Manage off-page SEO efforts such as link building, digital PR, and authority building.
- Conduct content gap analysis and keyword mapping.
- Utilize responsible AI tools for AI Search Optimization.
- Execute advanced local SEO tactics, including Google Business Profile optimization and map rankings.

Content Strategy:
- Participate in the wireframe phase to guide content planning and page structure for improved SEO.
- Translate SEO strategies into clear content briefs for websites, blogs, and ad copy.
- Review all content to ensure alignment with SEO strategies and client objectives.

Conversion Optimization:
- Design and run A/B tests on landing pages, CTAs, email subject lines, and ad variations.
- Optimize CTAs, landing pages, and ad copy to enhance conversion rates.
- Identify user journey friction points and recommend improvements.

Email Marketing:
- Develop email marketing campaign strategies, including segmentation, customer journeys, messaging, and content calendars for both Tentwenty and clients.
- Collaborate with the Email Marketing Specialist to execute campaigns that increase website traffic.
- Support the launch of email marketing as a new service offering.

Reporting & Insights:
- Analyze data from SEO, SEM, and email campaigns to generate actionable insights tied to client business goals.
- Present performance reports and recommendations confidently to clients.

General:
- Assist with new service offerings such as app marketing, including ASO, in-app, native, and app store advertising.
- Stay current with evolving algorithms, AI tools, and search engine trends to maintain industry-leading performance.

Required Qualifications

- Minimum of 6 years of proven SEO experience.
- Excellent written and spoken English communication skills.
- Deep knowledge of on-page, off-page, content, and local SEO techniques.
- Strong understanding of conversion copywriting, with the ability to brief and review content against SEO and conversion objectives.
- Proven experience in planning email marketing campaigns and strategies.
- Hands-on experience with conversion rate optimization and A/B testing.
- Proficiency with tools such as Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush, and Screaming Frog.
- Ability to synthesize data across SEO, SEM, and email campaigns to align with business goals.
- Experience in client-facing roles, including presenting insights and managing multiple clients and deadlines independently.
- Knowledge of responsible use of AI tools (e.g., ChatGPT, Surfer, Frase) in SEO workflows.
- Previous agency experience is essential.

Preferred Qualifications and Benefits

- Experience with email marketing platforms like Mailchimp, Klaviyo, or HubSpot.
- Familiarity with Google Ads or paid social ad copy optimization.
- Knowledge of App Store Optimization (ASO) and app marketing.
- Experience with international SEO or multi-language websites (English and Arabic is a plus).
- Familiarity with CMS platforms such as Strapi, Shopify, and WordPress.
- Basic understanding of HTML, CSS, or JavaScript.
- Bachelor’s degree in Marketing, Communications, Business, or related fields preferred but not mandatory.
- Certifications in SEO, Google Analytics, Google Ads, or HubSpot are advantageous.
- Demonstrated ability to integrate AI tools effectively without compromising quality or compliance.

Why You’ll Love Working With Us

Join a dynamic and inspiring workplace where your growth is supported through a fun and multicultural team environment. We foster a flat, collaborative culture with open communication and direct access to leadership, minimizing bureaucracy. Our hybrid work model offers flexibility to balance personal and professional life. You will benefit from continuous learning opportunities, creative freedom, competitive salary packages, comprehensive health insurance, and the chance to work on international projects. Enjoy team events, surprises, and a supportive atmosphere designed to help you thrive.

If you are ready to take on this exciting challenge and contribute to our clients’ success, we encourage you to apply and showcase your expertise.