SEO & Conversion Specialist

We are seeking an experienced and results-oriented SEO & Conversion Specialist to join our expanding SEO team based in Gulberg Greens, Islamabad. In this role, you will be responsible for executing SEO strategies and delivering monthly results for multiple clients. You will ensure that websites, blogs, and ad copy align with SEO strategies and are optimized for conversions. Additionally, you will plan and support email marketing campaigns that drive traffic back to client websites. A key part of your role will be to analyze data from SEO, SEM, and email campaigns to generate actionable insights aligned with client business objectives. The ideal candidate will confidently connect strategy, content, and data, and effectively present results to clients.

Key Responsibilities

SEO Responsibilities:
- Implement SEO strategies and deliver monthly retainer deliverables across assigned accounts.
- Conduct on-page optimization including metadata, internal linking, content structure, and keyword placement.
- Manage off-page SEO activities such as link building, digital PR, and authority building.
- Perform content gap analysis and keyword mapping.
- Utilize responsible AI tools for advanced AI Search Optimization.
- Execute advanced local SEO tactics including Google Business Profile optimization and map rankings.

Content Strategy Responsibilities:
- Collaborate during the wireframe phase to guide content planning and page structure for improved SEO performance.
- Translate SEO strategies into clear content briefs for websites, blogs, and ad copy.
- Review content to ensure alignment with SEO strategy and client goals.

Conversion Optimization Responsibilities:
- Plan and execute A/B tests on landing page copy, CTAs, email subject lines, and ad variations.
- Optimize CTAs, landing pages, and ad copy to enhance conversion rates.
- Identify user journey friction points and recommend improvements.

Email Marketing Responsibilities:
- Develop email marketing campaign strategies including segmentation, customer journeys, messaging, and content calendars for both Tentwenty and clients.
- Collaborate with the Email Marketing Specialist to deliver campaigns that drive website traffic.
- Support the launch of email marketing as a new service offering.

Reporting & Insights Responsibilities:
- Analyze and translate SEO, SEM, and email analytics into clear insights aligned with client business goals.
- Confidently present performance insights and recommendations to clients.

General Responsibilities:
- Assist with new service offerings such as app marketing, including ASO, in-app, native, and app store advertising.
- Stay current with evolving search engine algorithms, AI tools, and industry trends to maintain competitive performance.

Required Qualifications
- Minimum of 6 years of proven SEO experience.
- Excellent written and spoken English communication skills.
- Deep knowledge of on-page, off-page, content, and local SEO techniques.
- Strong expertise in conversion copywriting with the ability to brief and review copy for SEO and conversion goals.
- Proven experience in planning email marketing campaigns and strategies.
- Hands-on experience with conversion rate optimization and A/B testing.
- Proficiency with tools such as Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush, and Screaming Frog.
- Ability to integrate data across SEO, SEM, and email campaigns to meet client business objectives.
- Experience in client-facing communication and presenting insights.
- Capability to manage multiple clients, deadlines, and stakeholders independently.
- Familiarity with responsible use of AI tools (e.g., ChatGPT, Surfer, Frase) in SEO.
- Previous agency experience.

Preferred Qualifications and Benefits
- Experience with email marketing platforms like Mailchimp, Klaviyo, or HubSpot.
- Knowledge of Google Ads or paid social ad copy optimization.
- Familiarity with App Store Optimization (ASO) and app marketing.
- Experience with international SEO or multi-language websites (English and Arabic is a plus).
- Working knowledge of CMS platforms such as Strapi, Shopify, or WordPress.
- Basic understanding of HTML, CSS, or JavaScript.
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred but not mandatory.
- Certifications in SEO, Google Analytics, Google Ads, or HubSpot are advantageous.
- Demonstrated ability to effectively integrate AI tools into workflows without compromising quality or compliance.

Why You’ll Love Working With Us
Join a dynamic and inspiring workplace where your growth and creativity are valued. Work alongside a supportive, multicultural team in a flat, collaborative culture with open communication and direct access to leadership. Enjoy a flexible hybrid work model that balances personal and professional life. Benefit from continuous learning opportunities, competitive salary packages, comprehensive health insurance, and the chance to work on international projects. We also offer fun team events and surprises to keep the work environment engaging.

Compensation
Starting salary from Rs90,000 per month.

Work Location
This is an in-person role based in Gulberg Greens, Islamabad.