SEO Executive

We are looking for a highly skilled and innovative SEO Expert to join our marketing team. The ideal candidate will have a minimum of three years of experience in optimizing websites for search engines, with a strong emphasis on e-commerce platforms. This role requires a deep understanding of current and emerging SEO trends, including AI-driven search technologies, generative AI experiences, and chatbot optimization. The successful candidate will be responsible for creating and executing comprehensive SEO strategies that increase organic traffic, improve search rankings, and boost overall online visibility across both traditional search engines and new AI-powered environments.

Key Responsibilities:
- Develop and implement effective e-commerce SEO strategies aimed at increasing product visibility and driving sales growth.
- Apply Semantic SEO frameworks to improve content relevance, authority, and user engagement.
- Build and enhance topical authority within the niche through strategic content development and internal/external linking.
- Conduct thorough technical SEO audits to identify and resolve issues related to crawling, indexing, and Core Web Vitals performance.
- Design and manage a high-quality backlink acquisition strategy focused on securing authoritative and relevant links.
- Stay informed about the latest Google algorithm updates and industry trends, including generative engine optimization and AI advancements, adjusting strategies as needed.
- Analyze SEO performance using various analytics tools and provide regular, actionable reports to stakeholders.
- Collaborate closely with content creators, web developers, and marketing teams to ensure SEO best practices are integrated across all digital platforms.
- Identify new SEO opportunities and implement innovative tactics to maintain a competitive advantage in search rankings.

Required Qualifications:
- At least 3 years of hands-on SEO experience with a proven track record of successful campaigns, particularly in e-commerce.
- Strong expertise in e-commerce SEO best practices and strategic implementation.
- Comprehensive knowledge of Semantic SEO frameworks and their practical application.
- Demonstrated ability to build and improve topical authority within a specific niche.
- Advanced technical SEO skills, including expertise in crawling, indexing, and optimizing Core Web Vitals.
- Extensive experience in developing and executing high-quality backlink acquisition strategies.
- Up-to-date understanding of Google algorithm changes and their implications for SEO strategy.
- Proficiency with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
- Excellent analytical thinking, problem-solving abilities, and strong communication skills.
- Ability to work both independently and collaboratively in a fast-paced environment.

Location and Work Schedule:
This is an on-site position based in Lahore at High Q Tower. The office hours are from 9 AM to 6 PM, operating on a morning shift schedule. Candidates must be available to work in person.

This role offers the opportunity to work at the forefront of SEO innovation, leveraging emerging AI technologies to shape the future of search marketing within a dynamic and supportive team environment.