SEO Executive

We are seeking a skilled SEO Specialist to develop and execute comprehensive SEO strategies that drive lead generation and appointment bookings across multiple brands and international markets. The ideal candidate will have a strong technical SEO background, experience managing on-page and off-page optimization, and the ability to lead a small team. This role requires hands-on involvement with keyword research, competitor analysis, and local as well as international SEO initiatives. The position is based in-person and offers a competitive monthly salary.

Key Responsibilities

SEO Strategy & Execution
Develop and implement SEO strategies aligned with overall business goals. Conduct thorough keyword research, analyze search intent, and benchmark competitors to identify growth opportunities. Build detailed SEO roadmaps covering various brands, services, locations, and international markets. Focus on improving rankings for high-intent commercial and local search terms.

Technical SEO
Perform technical SEO audits to identify and prioritize issues affecting crawling, indexing, rankings, and user experience. Manage XML sitemaps, robots.txt files, canonical tags, redirects, structured data, and broken links. Collaborate closely with the Web Developer to enhance Core Web Vitals, site speed, mobile usability, and overall technical SEO implementation. Monitor Google Search Console for indexing problems, manual actions, and fluctuations in search performance.

On-Page & Off-Page SEO
Optimize title tags, meta descriptions, headings, URLs, internal linking, and service pages to maximize organic visibility. Develop strategies for internal linking and backlink acquisition while evaluating backlink quality to avoid harmful or irrelevant links. Enhance local SEO through Google Business Profile optimization, creation of local landing pages, and citation management.

Local & International SEO
Increase visibility for relevant local searches across clinic locations such as Gulberg and DHA. Support SEO efforts for international brands and markets, including the UK and Dubai. Address location-specific search intent, regional terminology, and technical requirements to ensure effective targeting.

Team Management
Assign tasks and review the work of SEO Assistants, Content Writers, and Interns. Maintain weekly task plans, deadlines, and quality standards. Coordinate with the Social & Content team and Web Developer to ensure alignment. Train junior team members and establish repeatable SEO workflows to improve efficiency.

Analytics & Reporting
Track key metrics including organic clicks, impressions, rankings, qualified organic leads, and appointment conversions. Utilize tools such as Google Search Console, GA4, Google Business Profile insights, and other professional SEO software. Prepare monthly SEO performance reports detailing completed work, results, challenges, and recommended next steps. Focus on data-driven improvements beyond rankings alone.

Key Performance Indicators (KPIs)
- Growth in non-branded organic clicks and impressions
- Increase in qualified organic leads and appointment bookings
- Improvement in priority keyword visibility and rankings
- Resolution of technical SEO issues within agreed timelines
- Growth in local search visibility and Google Business Profile engagement
- Timely delivery of monthly SEO reports and completion of team tasks

Required Qualifications
- Proven experience in developing and executing SEO strategies across multiple markets
- Strong technical SEO skills, including auditing and troubleshooting
- Proficiency with SEO tools such as Google Search Console, GA4, and backlink analysis platforms
- Experience managing and mentoring junior SEO team members
- Ability to collaborate effectively with developers and content teams
- Familiarity with local and international SEO best practices

Preferred Qualifications and Benefits
- Experience working with healthcare or clinic-related brands is a plus
- Knowledge of Core Web Vitals optimization and mobile usability improvements
- Competitive salary range of Rs60,000 to Rs80,000 per month
- In-person work environment fostering close team collaboration

This role offers an excellent opportunity to lead SEO efforts for a dynamic organization with multiple brands and international reach. If you are passionate about driving measurable SEO results and managing a growing team, we encourage you to apply.