SEO Executive

We are seeking a skilled SEO Executive who can identify obstacles affecting website performance, implement effective solutions, and demonstrate measurable improvements. In this role, you will collaborate closely with content and development teams to enhance organic traffic and increase visibility across Google and emerging AI-driven search platforms.

Key Responsibilities

Technical and On-Page SEO
- Conduct comprehensive technical SEO audits and ensure all fixes are properly implemented and live.
- Optimize website structure, internal linking, schema markup, page titles, and other on-page elements to improve search performance.
- Partner with developers to ensure SEO changes are accurately deployed.

Content Strategy
- Develop content strategies that drive measurable growth in traffic and search rankings.
- Identify keyword and content gaps by analyzing competitor websites.
- Create and manage topical clusters, including pillar pages and supporting articles, to enhance content relevance.
- Provide the content team with clear, search intent-focused briefs.

Off-Page SEO
- Analyze backlink profiles to identify gaps compared to competitors and uncover new link-building opportunities.
- Design and execute link-building campaigns, including outreach and partnership initiatives.
- Monitor link quality and evaluate the impact of new backlinks on search rankings.

AI Search (AEO, GEO, LLM)
- Formulate strategies to secure citations in Google AI Overviews, ChatGPT, Perplexity, and other AI search tools.
- Structure content to ensure it is easily interpreted and referenced by AI platforms.

Analytics and Reporting
- Track key SEO metrics such as rankings, organic traffic, click-through rates, conversions, and indexing using GA4 and Google Search Console.
- Provide weekly status updates and monthly reports with actionable recommendations for ongoing improvement.

Required Qualifications
- Bachelor’s degree in Marketing, Business, or a related discipline.
- 2 to 3 years of hands-on SEO experience, preferably with ecommerce or product-based websites.
- Proven expertise in SEO for local, ecommerce, or product-focused sites.
- Strong understanding of topical clusters and content gap analysis.
- Proficiency with SEO tools including GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and rank-tracking software.
- Solid knowledge across technical, on-page, off-page, and AI search SEO methodologies.
- Excellent analytical, communication, and problem-solving abilities.
- Detail-oriented, proactive, and capable of managing multiple projects simultaneously.

The position offers a monthly salary ranging from Rs60,000 to Rs80,000. This is an in-person role requiring attendance at the designated work location.

If you are passionate about driving organic growth through strategic SEO initiatives and enjoy working in a collaborative environment, we encourage you to apply.