SEO Executive

Grovers AI is looking for a skilled and results-driven SEO Executive with at least three years of hands-on experience in SEO, including essential expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The ideal candidate will have a deep understanding of enhancing website visibility not only on traditional search engines but also across AI-powered search platforms and answer engines. This role requires a strategic mindset focused on organic growth through technical SEO, content optimization, authority building, and improving AI search visibility. The successful candidate will apply AEO and GEO strategies in live campaigns, identify opportunities to boost brand presence in AI-generated answers, and measure performance using relevant tools and data.

Key Responsibilities

Develop and implement comprehensive SEO strategies involving keyword research, search intent analysis, and competitor benchmarking. Identify primary, secondary, long-tail, informational, and commercial keywords to support content across landing pages, service pages, product pages, and blogs. Conduct technical SEO audits addressing crawling, indexing, rendering, website architecture, and site performance. Optimize XML sitemaps, robots.txt, canonical tags, redirects, structured data, and internal linking. Work closely with developers to resolve technical issues such as duplicate content, broken links, and crawl errors.

Optimize on-page elements including meta titles, descriptions, headings, URLs, image alt text, and internal links. Enhance content relevance based on search intent, topical authority, and user needs. Create SEO content briefs and optimize for featured snippets, People Also Ask, and AI-driven search features. Lead the development and execution of AEO and GEO strategies to improve eligibility and visibility in AI-generated answers. Structure content to provide clear, factual responses and apply appropriate schema markup. Monitor AI search visibility, brand mentions, and citations across platforms like ChatGPT, Google AI Overviews, and Perplexity.

Plan and manage ethical link-building campaigns to strengthen off-page SEO and domain authority. Identify opportunities for digital PR, guest posting, and quality backlink acquisition to enhance brand credibility through trustworthy third-party mentions. Utilize Google Search Console and Google Analytics 4 to track SEO performance, including organic traffic, keyword rankings, impressions, clicks, CTR, and conversions. Prepare regular performance reports and translate data into actionable recommendations aligned with business objectives.

Analyze competitors’ SEO and AI search strategies to identify gaps and opportunities. Stay updated with the latest developments in search engines and AI-powered search to continuously refine SEO initiatives.

Required Qualifications

Minimum of three years of professional SEO experience with proven hands-on expertise. Mandatory practical knowledge and implementation experience in AEO and GEO. Strong skills in technical SEO, on-page and off-page SEO, and content optimization. Proficiency with Google Search Console, Google Analytics 4, and SEO tools such as Semrush, Ahrefs, or Screaming Frog. Expertise in keyword research, search intent analysis, competitor research, structured data, schema markup, crawling, indexing, and website architecture. Experience working with WordPress or other content management systems. Ability to analyze AI search visibility and develop effective optimization strategies. Strong analytical, communication, and problem-solving skills. Ability to manage projects independently and deliver measurable results.

Preferred Qualifications and Benefits

Experience with international SEO, especially targeting US and UK markets. Background in B2B, e-commerce, SaaS, or lead-generation websites. Knowledge of local SEO and Google Business Profile optimization. Familiarity with Google Tag Manager, conversion tracking, and reporting dashboards. Experience using AI visibility monitoring tools or conducting structured manual AI search audits.

This is a full-time, in-person position based in Valencia Town, Lahore, Pakistan. Candidates should be willing to commute or relocate to Lahore. The salary range is Rs25,000 to Rs80,000 per month. The role demands a strategic SEO professional capable of integrating traditional SEO with evolving AI-powered search methodologies to enhance brand discoverability and authority. Applicants should be prepared to share examples of past SEO campaigns, including measurable results and specific AEO/GEO implementation experiences.