SEO Executive

Grovers AI is seeking a skilled and results-oriented SEO Executive with a minimum of three years of professional experience in SEO, including mandatory expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The successful candidate will play a pivotal role in enhancing website visibility across traditional search engines and emerging AI-powered search platforms. This position demands a strategic mindset focused on organic growth, technical SEO, content optimization, authority building, and improving AI search presence. The role is full-time and based in Valencia Town, Lahore, Pakistan, with an expectation of working on-site and willingness to travel as required.

Key Responsibilities

- SEO Strategy & Keyword Research: Conduct in-depth keyword research, analyze search intent, and perform competitor analysis. Develop keyword mapping and content strategies for various pages, identify content gaps, and build SEO plans aligned with business goals and lead generation.

- Technical SEO: Perform comprehensive technical SEO audits covering crawling, indexing, website architecture, and performance. Optimize XML sitemaps, robots.txt, canonical tags, redirects, structured data, and internal linking. Resolve technical issues such as duplicate content and broken links, monitor Core Web Vitals, and collaborate with developers to implement improvements.

- On-Page SEO & Content Optimization: Optimize meta tags, headings, URLs, images, and internal links. Enhance content based on search intent, topical relevance, and user needs. Create SEO content briefs and improve content structure to support featured snippets, People Also Ask, AI Overviews, and other search features.

- AEO & GEO Implementation: Develop and execute strategies to improve website eligibility for AI-generated answers and citations. Research brand visibility across AI-powered platforms, strengthen entity recognition and topical authority, apply structured data and schema markup, and track AI search visibility and brand mentions. Stay updated on AI search developments and continuously refine optimization tactics.

- Off-Page SEO & Authority Building: Plan and manage ethical link-building campaigns, identify opportunities for digital PR and guest posting, analyze competitor backlinks, and enhance brand credibility through trustworthy third-party mentions.

- Analytics, Reporting & Performance Measurement: Utilize Google Search Console and Google Analytics 4 to monitor SEO metrics such as organic traffic, keyword rankings, CTR, and conversions. Track AI search visibility and brand citations, prepare regular performance reports, and translate data insights into actionable recommendations.

- Competitor Analysis & Continuous Improvement: Analyze competitors’ SEO and AI search strategies, identify gaps and opportunities, prioritize initiatives based on impact and effort, and stay informed about industry trends and search engine updates.

Required Qualifications

- Minimum of 3 years of hands-on SEO experience with proven results.
- Mandatory practical knowledge and implementation experience in AEO and GEO.
- Strong expertise in technical SEO, on-page and off-page SEO, and content optimization.
- Proficiency in Google Search Console, Google Analytics 4, and SEO tools such as Semrush, Ahrefs, or Screaming Frog.
- Skilled in keyword research, search intent analysis, competitor research, and structured data/schema markup.
- Experience with WordPress or similar content management systems.
- Ability to analyze AI search visibility and develop optimization strategies.
- Excellent analytical, communication, and problem-solving skills.
- Ability to manage projects independently and deliver measurable outcomes.

Preferred Qualifications and Benefits

- Experience with international SEO, especially targeting US and UK markets.
- Background in B2B, e-commerce, SaaS, or lead-generation websites.
- Knowledge of local SEO and Google Business Profile optimization.
- Familiarity with Google Tag Manager, conversion tracking, and reporting dashboards.
- Experience with AI visibility monitoring tools or conducting structured AI search audits.

The monthly salary range for this position is Rs25,000 to Rs80,000. Candidates should be prepared to demonstrate real examples of SEO campaigns, particularly showcasing their AEO and GEO expertise. Reliable commuting or relocation to Lahore before starting work is preferred. This role requires a strategic SEO professional who can blend traditional SEO practices with advanced AI search optimization to enhance brand discoverability and authority in evolving search landscapes.