SEO Executive (Technical & Local SEO)

Power Plus has been a trusted name in generator sales and service in Karachi for over 20 years. Currently, the company designs, supplies, and installs complete solar systems for both homes and businesses. Their offerings include hybrid inverters, lithium batteries, solar panels, and generators. As they prepare to launch a new website, Power Plus is seeking a motivated individual to join the team from day one and help grow their online presence.

Key Responsibilities
- Manage technical SEO for the new website, focusing on site speed, mobile performance, indexing, XML sitemaps, robots.txt, redirects, and schema markup.
- Monitor and resolve issues identified in Google Search Console, including coverage errors, Core Web Vitals, and broken links.
- Set up and maintain Google Analytics 4 (GA4), tracking key events such as WhatsApp clicks, calls, form submissions, and conversions.
- Manage the company’s Google Business Profile by posting updates, uploading photos, responding to reviews, and handling Q&A.
- Conduct research on search behavior of Karachi customers in both English and Roman Urdu, targeting phrases like “solar system price Karachi” and “inverter kitna ka hai.”
- Write and optimize website pages and blog posts related to solar products, batteries, and inverters.
- Provide a concise weekly report on website rankings, traffic, and lead generation.

Required Qualifications
- 0 to 2 years of SEO experience; fresh graduates are encouraged to apply if they have practical experience through personal or freelance projects.
- Solid working knowledge of technical SEO tools and concepts, including Google Search Console, sitemaps, schema markup, page speed optimization, and indexing issues.
- Hands-on experience with GA4, particularly in setting up event tracking, conversion goals, and interpreting analytics reports.
- Basic understanding of on-page SEO and local SEO strategies.
- Proficiency in written English and Urdu, with an understanding of how users search in Roman Urdu.
- Familiarity with WordPress is advantageous.
- A curious, consistent learner who is eager to develop skills and gain knowledge about the solar industry.

Preferred Qualifications and Benefits
- Direct ownership of a company website, offering real responsibility rather than working through an agency.
- Opportunity to work closely with the business owner and gain insight into how online leads convert into sales.
- Potential for salary growth based on performance and results.

Additional Details
- Location: Saddar, Karachi (On-site)
- Working hours: Full-time, 12 PM to 8 PM
- Salary range: PKR 20,000 to 40,000 per month, commensurate with experience

Candidates interested in this opportunity should be prepared to submit their CV, examples of websites, blogs, or Google Business Profiles they have managed (personal projects are acceptable), and a brief response to the question: “How would you track WhatsApp button clicks as a conversion in GA4?”