SEO Expert – AEO & GEO

We are seeking a motivated and results-driven SEO Expert with strong expertise in modern search optimization techniques, including SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). The successful candidate will join our expanding digital team and play a vital role in enhancing organic search visibility, driving qualified website traffic, and strengthening online authority. This position involves optimizing websites and content not only for traditional search engines but also for emerging AI-powered search platforms.

Key Responsibilities:
- Develop and implement comprehensive SEO, AEO, and GEO strategies across multiple websites and projects.
- Conduct thorough keyword research, analyze search intent, perform SERP and competitor analysis.
- Execute On-Page, Off-Page, and Technical SEO to boost organic rankings and overall site visibility.
- Optimize website content, including titles, meta descriptions, headings, internal linking, URLs, and site structure.
- Tailor content for featured snippets, People Also Ask sections, AI overviews, conversational queries, and AI-generated search results.
- Create content that is easily understood and referenced by both search engines and AI platforms.
- Identify and resolve technical SEO issues related to crawling, indexing, site architecture, Core Web Vitals, redirects, canonicalization, sitemaps, and robots.txt files.
- Perform regular SEO audits and provide actionable recommendations to improve site performance.
- Develop and execute link-building and digital authority strategies to enhance domain authority and search visibility.
- Optimize existing content to improve rankings, engagement, and conversion rates.
- Implement and monitor Schema Markup and structured data to support SEO efforts.
- Enhance brand and entity visibility on traditional search engines and AI-powered platforms such as Google AI Overviews, ChatGPT, Gemini, Perplexity, and Microsoft Copilot.
- Stay informed about changes in search algorithms, AI search behavior, and emerging SEO trends.
- Utilize AI tools to assist with SEO research, content analysis, keyword discovery, competitor research, and optimization workflows.
- Monitor website performance using tools like Google Analytics 4, Google Search Console, Ahrefs, SEMrush, and Ubersuggest.
- Track key SEO metrics including keyword rankings, organic traffic, impressions, CTR, conversions, and backlinks.
- Prepare detailed SEO performance reports with clear insights and actionable recommendations.
- Collaborate closely with content writers, developers, designers, and marketing teams to enhance overall SEO effectiveness.
- Continuously update knowledge on Google Search, AI search, AEO, GEO, and search engine algorithm developments.

Required Qualifications:
- 1 to 3+ years of proven hands-on experience in SEO.
- Strong understanding of On-Page, Off-Page, Technical SEO, AEO, and GEO practices.
- Proficiency with SEO tools such as Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Ubersuggest, Screaming Frog (or similar SEO audit tools), and Google Keyword Planner.
- Solid knowledge of keyword research, search intent, SERP analysis, content optimization, and competitor analysis.
- Good understanding of Schema Markup and structured data implementation.
- Familiarity with technical SEO aspects including website architecture, crawling, indexing, Core Web Vitals, redirects, canonical tags, sitemaps, and robots.txt.
- Basic to intermediate experience with WordPress and other CMS platforms.
- Awareness of AI-powered search and generative search technologies.
- Basic understanding of HTML, CSS, and JavaScript as they relate to SEO is preferred.
- Strong analytical, research, communication, and problem-solving skills.
- Ability to manage multiple projects independently and meet deadlines.

Location:
This is a remote position associated with NASTP Rawalpindi.

We encourage qualified candidates who are passionate about SEO and emerging search technologies to apply and contribute to our dynamic digital team.