SEO Expert & Digital Ads Specialist

We are seeking a results-oriented SEO Expert & Ads Specialist to enhance our online presence, drive targeted traffic, and generate high-quality leads through a combination of organic search strategies and paid advertising campaigns. The ideal candidate will have a strong background in SEO and digital advertising, with the ability to analyze data and optimize campaigns to achieve measurable business outcomes. This role offers a hybrid remote working arrangement based in Islamabad.

Key Responsibilities

- Develop and execute comprehensive SEO strategies to improve website rankings and increase organic traffic.
- Perform keyword research, competitor analysis, and both on-page and off-page SEO activities.
- Manage technical SEO aspects, conduct website audits, and optimize content for better search performance.
- Plan, launch, and continuously optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and YouTube Ads.
- Monitor campaign metrics including lead generation, conversion rates, and return on ad spend (ROAS) to ensure effectiveness.
- Oversee advertising budgets to maximize the impact and efficiency of campaigns.
- Utilize tools such as Google Analytics 4, Google Search Console, Google Tag Manager, and advertising dashboards for performance analysis.
- Conduct A/B testing and implement data-driven optimizations to improve campaign results.
- Prepare regular performance reports covering SEO rankings, traffic growth, lead generation, conversions, and advertising outcomes.
- Collaborate closely with content and marketing teams to align SEO and paid advertising strategies with overall business goals.

Required Qualifications

- Proven experience managing SEO and paid advertising campaigns with measurable success.
- Hands-on expertise in Google Ads, Meta Ads, and YouTube Ads platforms.
- Strong knowledge of keyword research methodologies, technical SEO, and conversion tracking.
- Proficiency in using Google Analytics 4, Google Search Console, and Google Tag Manager.
- Excellent analytical skills with the ability to interpret complex data and optimize campaign performance accordingly.
- Strong communication, problem-solving abilities, and effective time management skills.

Preferred Qualifications and Benefits

- Experience working within the education, e-learning, or EdTech sectors.
- Demonstrated track record of generating leads and improving advertising return on investment (ROI).
- Familiarity with landing page optimization and conversion rate optimization (CRO) techniques.
- Competitive monthly salary ranging from Rs100,000 to Rs120,000.
- Flexible hybrid remote work setup based in Islamabad.

The ideal candidate will be adept at combining organic SEO growth strategies with data-driven paid advertising efforts to boost brand awareness, attract qualified leads, and deliver measurable business results. If you are passionate about digital marketing and eager to contribute to a dynamic team, we encourage you to apply.