SEO Expert

Digital Shaping is a performance-driven marketing agency dedicated to helping brands grow through smart SEO, AEO, content, and growth strategies. We are seeking an experienced SEO Specialist who is passionate about rankings, conversions, and staying ahead of search engine trends, especially in the evolving landscape of AI-first search, voice, and Google SGE. This full-time role offers the opportunity to work remotely with a global team, managing projects independently and contributing to the success of diverse clients.

Key Responsibilities

On-Page SEO:
Conduct comprehensive keyword and intent-based research focusing on cluster, topical authority, and semantic relevance. Optimize metadata, headers, internal links, and content to comply with EEAT and NLP standards. Implement and manage schema markup such as FAQ, HowTo, LocalBusiness, and Product. Utilize tools like Ahrefs, Semrush, Google Tag Manager, Google Search Console, and Frase to guide optimization and performance tracking. Structure content to enhance AI search compatibility and rich snippet appearances.

Off-Page SEO:
Plan and execute white-hat backlink campaigns to build domain authority. Engage in digital PR, editorial outreach, and niche-specific link placements. Monitor and earn unlinked brand mentions, employing data-driven link-building strategies rather than focusing solely on volume.

Technical SEO:
Perform detailed technical audits using Screaming Frog, Sitebulb, and manual reviews. Address crawl and indexation issues, optimize Core Web Vitals, mobile usability, and JavaScript SEO. Maintain structured data, sitemaps, robots.txt, canonical tags, and site hierarchy. Manage CMS optimizations on platforms like Shopify, Webflow, and WordPress, collaborating with developers as needed.

Local SEO:
Optimize and manage Google Business Profiles and Bing Places listings. Build citations and ensure NAP (Name, Address, Phone) consistency. Improve rankings in local 3-pack and Maps to drive calls, leads, and foot traffic for location-based businesses.

AEO (Answer Engine Optimization) & AI-Search Readiness:
Optimize content for zero-click searches, voice assistants, featured snippets, and Google SGE. Structure content to appear in AI-driven answers on platforms like ChatGPT and Bing Copilot. Use tools such as Frase, AlsoAsked, and Outranking to enhance AI visibility. Stay updated on AI-driven changes in search behavior and SERP formats.

Analytics, Reporting & Strategy:
Set up and interpret GA4, Google Search Console, and Looker Studio dashboards. Deliver clear, actionable reports avoiding vanity metrics. Identify opportunities and threats through competitor analysis using Ahrefs and SEMrush. Recommend CRO and UX improvements to boost conversion rates.

Required Qualifications

- Minimum of 3 years of SEO experience covering on-page, off-page, technical, and local SEO.
- Proven track record of ranking US-based websites in competitive industries such as health, SaaS, local services, legal, and eCommerce.
- Hands-on experience with Google SGE, AI search trends, and adapting SEO strategies for future search landscapes.
- Proficiency in SEO tools including Google Search Console, GA4, Google Tag Manager, Ahrefs, SEMrush, Screaming Frog, Sitebulb, Surfer, Frase, Clearscope, BrightLocal, and Local Falcon.
- Ability to collaborate effectively with content teams, web developers, and paid media strategists.
- Strong communication skills, deadline-oriented, and highly data-driven.

Preferred Qualifications and Benefits

- Experience working with Shopify, Webflow, WordPress, or Headless CMS platforms.
- Familiarity with Python or Google Sheets API for SEO automation.
- Background in conversion rate optimization (CRO), user experience (UX), or conversion-focused content creation.
- Understanding of international and multilingual SEO, including hreflang implementation.

Why Join Digital Shaping

Join a remote-first, globally distributed team with ample opportunities for growth. Work with exciting brands across the US and worldwide while enjoying autonomy over your projects without micromanagement. Benefit from performance-based career development, annual paid vacation, and quarterly performance bonuses. This role requires a 9-hour shift starting at 11:00 AM PKT. We seek long-term, committed team members only. Salary ranges from PKR 70,000 to 130,000, depending on experience. Part-time, freelance, or agency applicants will not be considered.