The Grow Vista is seeking a results-oriented SEO Specialist with strong hands-on experience in Google Business Profile (GMB/GBP) optimization. The ideal candidate will have a proven ability to improve local search rankings, manage multiple business profiles, and drive organic growth through effective Local SEO strategies. This role requires a detail-focused professional who can deliver measurable improvements in local search visibility and enhance client presence on Google Maps and Local Pack results.
Key Responsibilities:
- Manage and optimize Google Business Profiles (GBP/GMB) for multiple clients to enhance local search performance.
- Improve Local Pack rankings and increase visibility on Google Maps.
- Conduct comprehensive Local SEO audits and implement targeted optimization strategies.
- Handle citation building, ensure NAP (Name, Address, Phone number) consistency, and execute local link-building campaigns.
- Perform keyword research and competitor analysis to identify growth opportunities.
- Execute on-page, off-page, and technical SEO activities to support local search objectives.
- Monitor rankings, website traffic, and other key performance indicators to track SEO effectiveness.
- Prepare detailed SEO and Google Business Profile performance reports for clients and internal teams.
Required Qualifications:
- 2 to 3 years of professional SEO experience with a focus on local search optimization.
- Strong expertise in Google Business Profile (GMB/GBP) management and optimization.
- Demonstrated success in ranking businesses on Google Maps and Local Search Results.
- Solid understanding of Local SEO best practices, citation management, and reputation management.
- Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, BrightLocal, or similar platforms.
- Ability to analyze SEO data effectively and implement strategies that improve organic search performance.
Preferred Qualifications and Benefits:
- Experience working within a digital marketing agency environment is highly preferred, as it provides exposure to managing multiple client accounts and diverse local SEO challenges.
- The position requires working on-site, fostering close collaboration with the team and clients to deliver optimal results.
This opportunity is ideal for an SEO professional passionate about local search marketing and eager to contribute to a growing company’s success through strategic Google Business Profile management and comprehensive Local SEO tactics.