SEO Expert

AMZ PPC GURU, a results-oriented eCommerce agency specializing in Amazon and TikTok Shop growth through advertising, account management, creative optimization, and marketplace services, is looking for an experienced SEO Expert to join their team. This full-time, on-site position is based in Lahore and requires a minimum of five years of professional SEO experience. The chosen candidate will be responsible for driving organic growth by conducting comprehensive audits, developing and executing SEO strategies, and delivering measurable improvements in website traffic, lead generation, and eCommerce revenue. The role demands expertise across technical, on-page, off-page, local, and Shopify SEO to maximize online visibility and business outcomes.

Key Responsibilities
- Develop and prioritize SEO strategies aligned with business goals, focusing on lead generation and revenue growth.
- Perform detailed SEO audits to identify and resolve technical issues such as crawling, indexing, canonicalization, redirects, robots directives, sitemaps, duplicate content, and mobile performance.
- Work closely with developers to improve Core Web Vitals and implement technical SEO recommendations effectively.
- Manage keyword research, search intent mapping, site architecture, internal linking, metadata, headings, URLs, and schema markup.
- Optimize Shopify product and collection pages, images, structured data, content, and organic landing pages to enhance performance.
- Collaborate with content creators to develop topic clusters, content briefs, and editorial calendars that build topical authority and improve conversion relevance.
- Audit backlink profiles and execute ethical outreach, digital PR, and link-building campaigns.
- Lead local SEO initiatives including Google Business Profile management, location pages, citations, NAP consistency, and review acquisition strategies.
- Enhance content for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), balancing proven and innovative techniques.
- Monitor organic traffic, rankings, leads, conversions, revenue, and technical health; analyze declines and recommend corrective actions.

Required Qualifications
- At least 5 years of professional SEO experience with proven success in increasing qualified traffic, leads, or organic revenue.
- Strong expertise in technical SEO, on-page and off-page optimization, local SEO, and ethical link-building.
- Hands-on experience optimizing Shopify websites.
- Solid understanding of AEO, GEO, search intent, topical authority, structured data, and E-E-A-T principles.
- Proficiency with SEO analytics, auditing, research, and reporting tools.
- Excellent analytical, prioritization, and problem-solving skills with the ability to independently manage projects.
- Strong written and verbal communication skills in English.

Preferred Qualifications and Benefits
- Experience working with international markets, particularly the USA and UK, is highly desirable.
- Familiarity with tools such as Google Search Console, GA4, Google Business Profile, Ahrefs or Semrush, Screaming Frog, PageSpeed Insights, Keyword Planner, Google Trends, Looker Studio, Shopify, and rank-tracking/schema tools.
- Candidates should be capable of independently auditing websites, prioritizing SEO issues, and implementing improvements that drive measurable business impact. Demonstrated success with Shopify or local SEO and the ability to diagnose organic traffic declines will be essential. A practical audit or case study may be requested during the hiring process.

This role is based in Lahore at Divine Broadway, New Airport Road, with working hours from Monday to Friday, 12:00 PM to 9:00 PM Pakistan Time.