SEO Expert

Solutions Wave is an expanding software development company focused on delivering ERP systems, CRM solutions, and custom web applications. Serving primarily international clients, especially in the US, the company provides scalable and cost-effective business solutions across various industries such as logistics, travel, and enterprise management. We are seeking a skilled SEO Specialist to join our team and help enhance our online presence through strategic optimization and analysis.

Key Responsibilities

- Conduct comprehensive keyword research to identify high-value opportunities for organic growth.
- Optimize website content, landing pages, and blogs to improve search engine rankings.
- Perform detailed on-page and technical SEO audits to identify and resolve issues.
- Enhance website structure, URL architecture, and internal linking to boost SEO performance.
- Develop and execute off-page SEO strategies by building high-quality backlinks.
- Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.
- Track key metrics including keyword rankings, website traffic, and conversion rates.
- Identify and fix technical issues like crawl errors, broken links, and page speed optimization.
- Collaborate closely with content creators, developers, and marketing teams to align SEO strategies with business goals.
- Stay informed about the latest SEO trends and Google algorithm updates to maintain competitive advantage.

Required Qualifications

- Proven experience as an SEO Specialist or in a similar role with demonstrable results.
- Strong understanding of on-page, off-page, and technical SEO principles.
- Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, and Screaming Frog.
- Basic knowledge of HTML, CSS, and web development concepts.
- Familiarity with content marketing strategies and keyword research methodologies.
- Experience working with CMS platforms, preferably WordPress.
- Excellent analytical and problem-solving skills to interpret data and implement effective solutions.

Preferred Qualifications

- Experience in SEO within the B2B or software industry sectors.
- Knowledge of international SEO practices, particularly targeting the US market.
- Background in conversion rate optimization (CRO) is advantageous.
- Basic understanding of pay-per-click (PPC) advertising is a plus.

Performance Metrics

Success in this role will be measured by organic traffic growth, improvements in keyword rankings, lead generation from organic channels, domain authority enhancement, and improvements in bounce rate and user engagement.

The position offers a monthly salary ranging from Rs40,000 to Rs50,000. This is an in-person role based at the company’s office location.