SEO Instructor

We are seeking an experienced SEO Trainer to design, update, and deliver engaging SEO training programs both online and in-person. The ideal candidate will have a strong background in SEO strategy and hands-on experience with industry tools, combined with the ability to simplify complex concepts for learners at various skill levels. This role involves curriculum development, practical mentorship, and staying current with the latest SEO trends and technologies to ensure training content remains relevant and actionable.

Key Responsibilities

- Design and deliver interactive SEO training modules, workshops, and courses covering core SEO pillars such as On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, and Content Optimization.
- Teach learners to effectively use industry-standard tools including Google Search Console, Google Analytics 4 (GA4), Ahrefs, SEMrush, Screaming Frog, and Yoast/Rank Math.
- Break down complex technical topics like Core Web Vitals, schema markup, crawl budget, and site architecture into clear, understandable lessons.
- Develop practical assignments, real-world case studies, and live site audit projects to provide hands-on learning experiences.
- Evaluate assignments, offer constructive feedback, and conduct Q&A sessions to address learner questions and challenges.
- Monitor trainee performance, attendance, and skill progression through assessments and detailed reporting.
- Keep training materials up to date by continuously researching Google algorithm updates, search trends, AI developments in search (such as SGE/GEO), and digital marketing best practices.
- Conduct specialized workshops or masterclasses on advanced SEO topics as required to enhance learner expertise.

Required Qualifications

- Bachelor’s degree in Marketing, Computer Science, Communications, or a related field, or equivalent practical experience.
- Minimum of 3 years’ hands-on experience as an SEO Specialist, Strategist, or similar role.
- At least 1 year of experience in training, teaching, tutoring, or mentoring teams.
- Demonstrated success in ranking websites and implementing effective SEO strategies.
- Expertise in Keyword Research, Search Intent Analysis, Link Building, and Technical SEO.
- Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and analytics platforms including Google Analytics 4 and Google Search Console.
- Basic knowledge of HTML, CSS, JavaScript, and CMS platforms like WordPress and Shopify as they relate to SEO.
- Strong verbal and written communication skills, with confidence in public speaking.
- Patience, empathy, and adaptability to tailor teaching methods to diverse learner needs.
- Excellent organizational skills and keen attention to detail.

Preferred Qualifications and Benefits

- Recognized SEO certifications such as Google Analytics Certification, SEMrush Academy, or HubSpot SEO.
- Experience with e-learning platforms (LMS), video course creation, or curriculum design.
- Familiarity with Generative Engine Optimization (GEO) and integration of AI tools within SEO workflows.
- Competitive pay starting from Rs 1,200 per hour.
- Expected commitment of approximately 6 hours per week.
- Work location is in-person, providing direct interaction with learners.

This role offers an excellent opportunity to contribute to the growth of SEO professionals by sharing your expertise and passion for digital marketing education. If you are dedicated to continuous learning and enjoy mentoring others, this position is an ideal fit.