SEO Lead

We are seeking an experienced SEO Lead to drive organic growth for a B2B technology company specializing in software development, AI, cloud, cybersecurity, and digital transformation. The ideal candidate will possess strong technical SEO skills combined with expertise in content strategy, semantic SEO, AI-powered search optimization, and conversion-focused approaches. This role aims to transform organic search into a reliable source of qualified traffic, leads, and business opportunities by collaborating closely with content, development, design, and marketing teams to develop and execute effective SEO strategies.

Key Responsibilities

SEO Strategy & Growth
- Own and implement the overall SEO strategy and roadmap.
- Identify opportunities to increase qualified organic traffic, leads, and conversions.
- Develop strategies targeting high-intent commercial and service-related searches.
- Prioritize SEO initiatives based on business impact, search opportunity, and effort required.
- Monitor search trends, algorithm updates, and shifts in user behavior.
- Continuously seek new avenues for organic growth.

Technical & On-Page SEO
- Lead comprehensive technical SEO audits covering crawling, indexing, site architecture, internal linking, structured data, and site performance.
- Diagnose and resolve technical issues affecting organic visibility.
- Optimize key pages including service, solution, industry, and case studies.
- Enhance website architecture, URL structure, internal linking, and content organization.
- Collaborate with developers to implement technical SEO recommendations.
- Support SEO requirements during website launches, migrations, and major technical updates.

Content & Semantic SEO
- Develop content strategies aligned with business goals and search demand.
- Conduct keyword research and analyze search intent.
- Build topical maps, content clusters, and semantic frameworks.
- Identify content gaps through competitor and SERP analysis.
- Create SEO briefs and guide content teams strategically.
- Optimize existing content for relevance, intent, depth, and conversions.
- Strengthen internal linking and relationships between related topics and entities.

AI SEO, GEO & AEO
- Develop strategies to enhance visibility across AI-powered and generative search platforms.
- Optimize content for AI overviews, answer engines, and emerging search experiences.
- Improve content structure and entity relationships for better AI and search engine understanding.
- Identify opportunities to increase brand mentions and citations in AI-generated results.
- Monitor AI search behavior changes and innovate optimization approaches.
- Explore AI-powered tools and automation to enhance SEO research, workflows, and reporting.

Conversion-Focused SEO
- Align SEO strategies with lead generation and business goals.
- Identify high-value pages and search journeys with strong commercial intent.
- Collaborate with design and marketing teams to improve landing page experience and conversions.
- Analyze user behavior and organic performance to uncover conversion barriers.
- Link SEO performance directly to meaningful business outcomes beyond traffic metrics.

Analytics & Reporting
- Track organic traffic, impressions, clicks, rankings, leads, conversions, and other KPIs.
- Utilize tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and Looker Studio.
- Develop actionable SEO reports and communicate insights to stakeholders.
- Identify performance trends, gaps, and opportunities.
- Measure the impact of SEO initiatives against business objectives.

Team Leadership
- Lead, mentor, and support SEO team members.
- Review SEO strategies, audits, content briefs, and technical recommendations.
- Establish SEO processes, SOPs, and quality standards.
- Assign priorities and ensure timely execution of initiatives.
- Foster the development of technical, strategic, and analytical SEO skills within the team.

Cross-Functional Collaboration
- Work closely with content, development, design, product, and marketing teams.
- Translate business objectives into actionable SEO strategies.
- Communicate SEO recommendations clearly to both technical and non-technical stakeholders.
- Manage SEO priorities, dependencies, and implementation requirements.

Required Qualifications
- Minimum 6 years of hands-on SEO experience, including senior or leadership roles.
- Experience with B2B, SaaS, software, technology, or enterprise websites.
- Strong expertise in technical SEO, on-page SEO, and content strategy.
- Deep understanding of semantic SEO, topical authority, search intent, and information architecture.
- Proven experience in SEO-led lead generation and conversion optimization.
- Practical knowledge of AI SEO, GEO, AEO, or emerging AI search technologies.
- Proficiency with Google Search Console, GA4, Ahrefs, Semrush, and Screaming Frog.
- Excellent analytical, problem-solving, communication, and leadership skills.
- Experience collaborating with developers, content teams, and cross-functional stakeholders.

Preferred Qualifications
- Background in technology consulting, software development, or digital transformation.
- Familiarity with entity SEO, structured data, and knowledge graphs.
- Basic understanding of HTML, CSS, and JavaScript.
- Experience with SEO automation and AI-assisted workflows.
- Knowledge of CRO, marketing funnels, and lead tracking.
- Experience with Looker Studio or automated SEO reporting.
- Familiarity with project management tools such as Jira, ClickUp, or similar platforms.

This role offers the opportunity to lead SEO initiatives at the intersection of cutting-edge technology and business growth, working within a dynamic, collaborative environment.