SEO Link Builder

We are seeking a detail-oriented SEO Outreach Specialist to join our team. The ideal candidate will be responsible for researching potential websites and contacts for outreach, conducting content audits to identify linkable opportunities, and performing keyword research to support SEO-optimized content projects. This role involves monitoring and promoting blog posts and other content to generate backlinks, collaborating with copywriters and web developers to continuously improve content and website architecture, and ensuring the client’s backlink profile remains healthy through consistent monitoring using online tools. Additionally, the specialist will analyze competitors’ backlink and advertising strategies, track outreach efforts across various communication channels, and manage Google Analytics and Search Console configurations.

Key Responsibilities

- Research potential websites and individuals for outreach opportunities.
- Conduct content audits to identify linkable content and backlink potentials.
- Perform keyword research to determine the best keywords for SEO-driven content projects.
- Monitor and promote blog posts and other content for backlink acquisition.
- Collaborate with copywriters and web developers to improve content quality and website structure for enhanced SERP rankings.
- Consistently monitor and maintain a healthy backlink profile for client websites using online tools and business listings.
- Conduct competitor research to analyze backlink and advertising link strategies.
- Track outreach efforts through social media, forums, email, and other communication platforms.
- Configure and monitor Google Analytics and Google Search Console to assess website performance.

Required Qualifications

- Bachelor’s degree or equivalent.
- Minimum of 2 years of relevant experience in SEO outreach or digital marketing.
- Experience with directory submissions, classified ads, bookmarking submissions, blog posting, and Web 2.0 creation and posting.
- Familiarity with document sharing platforms for PDFs and infographics.
- Knowledge of relevant blog commenting, forum posting, and profile posting techniques.
- Good command of English is a plus but not mandatory.

This position offers the opportunity to work in a dynamic environment focused on improving online presence through strategic SEO and outreach initiatives. Candidates with a proactive approach and strong research skills will thrive in this role.