Posted Sep 26, 2026 8 views
We are seeking an experienced SEO Specialist with a focus on Entity and Local Search to join our remote team supporting a Canadian services business. This role centers on building scalable SEO systems grounded in semantic search, entity-driven content, and structured data. Rather than chasing fleeting trends, we develop sustainable strategies that perform across multiple services and locations, driving meaningful local visibility and lead generation.
Key Responsibilities
- Develop comprehensive entity maps for each client vertical, defining core services, related subtopics, brand terms, and local modifiers to enhance topical relevance.
- Create and maintain topical authority frameworks by connecting services, locations, and supporting content through cohesive internal linking structures.
- Implement and troubleshoot JSON-LD schema markup for LocalBusiness, Service, Product, and WebSite entities, expanding into custom graphs for FAQs, HowTo guides, Reviews, and other rich results.
- Manage Google Business Profiles extensively, optimizing categories, services, products, Q&A, posts, and reviews to maximize local pack visibility.
- Write or refine SEO content briefs incorporating entities and FAQs, and coordinate content production for service pages, hubs, and location-specific pages.
- Optimize on-page SEO elements such as meta tags, headers, alt text, and internal anchors using a semantic-first approach.
- Conduct competitive analysis by auditing SERPs and competitors for AI overview presence, featured snippets, and local map pack trends.
- Monitor and report performance using GA4, Google Search Console, and Looker Studio, linking insights directly to rankings, visibility, and lead generation outcomes.
Required Qualifications
- Demonstrated success in ranking local service businesses on Google.
- Hands-on expertise in semantic SEO and entity-based optimization strategies.
- Proven ability to design and execute topical authority frameworks.
- Strong skills in schema implementation and troubleshooting.
- Deep experience managing Google Business Profiles.
- Proficiency with SEO tools such as Screaming Frog or Sitebulb, Ahrefs or Semrush, Google Search Console, and GA4.
- Excellent communication skills with the ability to translate complex SEO concepts into clear, actionable steps.
Preferred Qualifications and Additional Insights
- Experience with log file analysis and crawl diagnostics.
- Familiarity with AI-assisted workflows for research, clustering, and content brief creation.
- Background in coordinating efforts between writers and developers to ensure SEO alignment.
Work Culture and Approach
Our team emphasizes weekly focus on actions that directly improve rankings and increase calls. We value clarity and accountability, requiring transparent tracking of changes made and their measurable impact. Our processes prioritize quality over quantity, avoiding scaled, low-value content.
Application Requirements
Applicants should include the following in their submission:
- An example of an entity or topical map they have developed.
- A content brief created with semantic and FAQ structures.
- A schema implementation example, such as a screenshot or code snippet.
This role offers the opportunity to work remotely while contributing to a forward-thinking SEO strategy that leverages semantic search and structured data to drive local business growth.
Skills
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