SEO Specialist

We are seeking a highly skilled SEO Specialist to join our team on a full-time, remote basis with a unique 4-day work week schedule. This role focuses on hands-on implementation of advanced SEO strategies for a portfolio of clients primarily in the legal industry. The ideal candidate will be proficient in cutting-edge SEO techniques, including semantic markup, AI-assisted workflows through APIs or Model Context Protocols (MCPs), and emerging search technologies such as vector embeddings. You will manage your own client campaigns while collaborating closely with the SEO Team Lead, Director of Strategy, and Training Coordinator to develop scalable SEO processes for the wider team. This position is perfect for someone who has moved beyond basic SEO checklists and prompt-based approaches, integrating structured data, AI workflows, and semantic search into daily execution.

Key Responsibilities
- Own and execute comprehensive SEO strategies across assigned client accounts, covering technical SEO, content optimization, and local SEO initiatives.
- Apply semantic search principles to enhance topical authority, internal linking structures, and content architecture, particularly for legally complex service areas.
- Develop and maintain structured data implementations (JSON-LD/Schema.org) focusing on entity relationships to improve visibility in AI-powered search engine results pages (SERPs).
- Utilize knowledge of vector embeddings and semantic proximity to detect patterns, optimize content clustering, and guide strategic decisions.
- Employ AI tools beyond basic prompting (such as OpenAI API, Claude, Gemini) to extract entities, identify content gaps, conduct AI-assisted audits, and perform content scoring.
- Generate and quality-assure content briefs that support E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), YMYL (Your Money Your Life) compliance, and legal search intent.
- Monitor site health and performance using platforms like Google Search Console, GA4, Screaming Frog, and others to identify issues and implement improvements.
- Collaborate with SEO leadership to refine internal workflows, create documentation and playbooks, and contribute to scalable, team-wide SEO solutions.

Required Qualifications
- 4 to 6+ years of hands-on SEO experience, preferably within regulated industries such as legal, healthcare, or finance.
- Proven track record managing SEO campaigns end-to-end, from audits through implementation to performance analysis.
- Deep expertise in Schema.org markup, semantic architecture, and large-scale structured data deployment.
- Demonstrated experience using AI tools and APIs (e.g., OpenAI, Claude, Gemini) to enhance SEO workflows, including audits, classification, prompt chaining, and data-driven strategy development.
- Strong understanding of vector embeddings, entity clustering, and contextual proximity as they relate to modern search behavior and site architecture.
- Advanced technical SEO skills, including crawl optimization, indexation control, site performance, and internal linking strategies.
- Excellent written and verbal communication skills, with the ability to clearly explain complex SEO concepts to both internal teams and clients.
- Comfortable working cross-functionally with content creators, developers, and project managers.
- Candidates whose AI experience is limited to basic ChatGPT prompting or who have not applied semantic SEO and structured data in practical client work are unlikely to be a good fit.

Preferred Qualifications and Additional Skills
- Familiarity with AI-influenced SERPs such as Google SGE, Perplexity, and ChatGPT browsing features.
- Experience building and interpreting SEO dashboards using Looker Studio or similar platforms.
- Working knowledge of WordPress, including SEO implementation at both theme and plugin levels.
- Experience optimizing legal directory profiles and citations (e.g., Avvo, Findlaw, Martindale) to enhance local SEO and authority.
- Previous experience working in a legal marketing agency or with multi-location law firms is highly desirable.

This role offers the opportunity to work remotely with a flexible 4-day work week, contributing to innovative SEO strategies at the intersection of AI and semantic search within a collaborative and forward-thinking team.