Seo Specialist

We are seeking a dedicated SEO Specialist to join our Digital Marketing team at our Karachi office. This full-time, onsite role requires working from 9:30 AM to 6:00 PM, Monday to Friday, with alternate Saturdays. The successful candidate will focus on enhancing the organic search visibility, traffic, and overall performance of client websites through data-driven SEO strategies. This position offers a monthly salary range of PKR 45,000 to 55,000.

Key Responsibilities
- Develop and execute effective on-page and off-page SEO strategies to improve search rankings.
- Conduct thorough keyword research and competitor analysis to identify growth opportunities.
- Optimize website content, including meta titles, descriptions, headings, URLs, and internal linking structures.
- Perform regular technical SEO audits to detect and resolve issues affecting crawlability, indexing, and search visibility.
- Monitor SEO performance metrics such as keyword rankings, organic traffic, impressions, and clicks.
- Implement link-building campaigns and off-page SEO initiatives to enhance domain authority.
- Conduct content gap analysis and collaborate with content creators, developers, and designers to implement SEO recommendations.
- Utilize tools like Google Search Console and Google Analytics to track website performance and generate reports.
- Stay informed on Google algorithm updates, SEO trends, and industry best practices to continuously refine strategies.
- Prepare detailed SEO performance reports for clients and internal stakeholders.

Required Qualifications
- Bachelor’s degree in Marketing, Computer Science, Business, or a related field.
- 1 to 3 years of proven experience in SEO or a similar digital marketing role.
- Strong knowledge of on-page, off-page, and technical SEO principles.
- Proficiency in keyword research and understanding of search intent.
- Experience with SEO tools such as Google Search Console, Google Analytics, Google Keyword Planner, SEMrush or Ahrefs, and Screaming Frog or similar software.
- Understanding of website architecture, URL structures, redirects, indexing, and crawlability.
- Basic familiarity with HTML and CSS is preferred.
- Excellent analytical and problem-solving abilities.
- Strong written and verbal communication skills, with the ability to translate data insights into actionable strategies.

Preferred Qualifications and Additional Advantages
- Experience managing SEO for WordPress websites.
- Knowledge of Local SEO and Google Business Profile optimization.
- Familiarity with E-commerce SEO and emerging trends like Answer Engine Optimization (AEO).
- Experience with international or multi-location SEO campaigns.
- Basic understanding of website development and technical SEO implementation.
- Prior experience working with multiple clients or within digital marketing agencies.

The ideal candidate is analytical and data-driven, proactive in identifying SEO opportunities and challenges. They should be capable of diagnosing changes in rankings or traffic and recommending effective solutions. Comfort working across diverse industries and website types is essential. Attention to detail, consistency in SEO execution, and the ability to communicate recommendations clearly to clients and team members are critical. A commitment to continuous learning and adapting to evolving search engine algorithms is expected.

Key Performance Indicators (KPIs) include improvements in organic rankings, growth in organic traffic and impressions, enhanced keyword visibility, resolution of technical SEO issues, quality and consistency of SEO implementations, increased organic leads or conversions, backlink quality and acquisition, timely delivery of SEO reports, and overall client satisfaction and retention.

This role is based onsite at Muhammad Ali Society, Karachi, and requires a minimum of two years of SEO experience. If you are passionate about driving measurable SEO results and thrive in a collaborative environment, we encourage you to apply.