SEO Specialist

We are seeking a skilled SEO Specialist to develop and execute effective SEO campaigns aimed at improving our online presence. The ideal candidate will have a strong understanding of both on-site and off-site SEO techniques, with additional knowledge of PPC campaigns considered an advantage. This role requires a proactive individual who can analyze data, optimize content, and stay current with the latest search engine marketing trends.

Key Responsibilities:
- Implement technical on-site SEO strategies, including page and content optimization to enhance website performance.
- Conduct thorough keyword research and develop comprehensive keyword strategies aligned with business goals.
- Define, plan, and execute off-site SEO initiatives to improve website authority and search rankings.
- Perform detailed competitor analysis for both on-site and off-site SEO activities to identify opportunities and threats.
- Manage backlink profiles by building relevant links, monitoring backlink health, and analyzing competitors’ backlink strategies.
- Utilize Google Analytics and other SEO management tools to track performance, generate insights, and produce weekly and monthly reports.
- Collaborate with the content team to ensure all content is optimized for SEO best practices.
- Stay updated with the latest developments in SEM technology, SEO algorithm changes, and industry trends to maintain competitive advantage.

Required Qualifications:
- A degree or an equivalent qualification in marketing or a related field.
- Minimum of three years of professional experience in SEO/SEM, preferably within an agency or similar environment.
- Proficiency in using tools such as Google Analytics, Google Webmaster Tools, and link monitoring software.
- Strong analytical skills with the ability to conduct in-depth backlink analysis.
- Excellent time management skills and the ability to prioritize tasks effectively.
- A solid understanding of public relations to help amplify the client’s message through SEO strategies.
- Commitment to continuous learning and staying updated with the latest SEO and SEM best practices.

Preferred Qualifications and Benefits:
- Experience working with the US market is highly desirable.
- Knowledge of PPC campaign management will be considered a plus.
- Competitive monthly salary ranging from Rs80,000 to Rs100,000.
- This position requires working on-site to facilitate close collaboration with the team.

Application Questions:
- What is your current salary?
- Have you completed your bachelor’s degree?
- Do you have experience working with the US market?

This role offers an excellent opportunity for an SEO professional to contribute to impactful digital marketing campaigns while growing their expertise in a dynamic environment. If you are passionate about SEO and eager to drive measurable results, we encourage you to apply.