SEO Specialist

We are seeking a motivated and skilled SEO Specialist to join our team on a full-time, on-site basis in Gulistan-e-Johar, Karachi. The role offers working hours from 2:00 PM to 11:00 PM with a competitive salary based on experience and expertise. We welcome applications from both Junior and Senior SEO professionals who possess a strong foundation in traditional SEO as well as modern AI-driven search optimization techniques. The ideal candidate will be responsible for enhancing organic search visibility, increasing website traffic, and developing comprehensive SEO strategies that encompass both conventional search engines and emerging AI-powered platforms.

Key Responsibilities

Traditional SEO & Technical SEO:
Develop and execute effective SEO strategies to boost organic rankings and website traffic. Conduct thorough keyword research, analyze search intent, and perform competitor analysis. Manage on-page SEO elements such as meta titles, descriptions, headings, URLs, internal linking, and content optimization. Perform technical SEO audits focusing on crawling, indexing, site architecture, canonical tags, XML sitemaps, page speed, and Core Web Vitals. Identify and resolve SEO-related issues impacting website performance. Build ethical link-building strategies and monitor backlink quality. Optimize website structure and content to enhance user experience and search engine accessibility.

AI SEO & Generative Engine Optimization (GEO):
Create strategies to improve brand and content visibility within AI-powered search environments. Understand how generative search platforms discover, interpret, and reference online content. Optimize for platforms like Google AI Overviews, ChatGPT Search, and Google Gemini. Enhance topical authority, entity recognition, content credibility, and brand discoverability. Monitor AI search visibility and identify opportunities to increase content referencing by AI systems.

Answer Engine Optimization (AEO) & Large Language Model Optimization (LLMO):
Optimize content to provide clear and accurate answers to user queries. Structure content using relevant headings, FAQs, concise explanations, and appropriate structured data. Apply semantic SEO, conversational search, search intent, and entity-based optimization techniques. Utilize LLMO principles to improve brand and content discoverability in AI-driven systems. Ensure content remains useful, trustworthy, well-structured, and aligned with user needs.

AI-Powered SEO Tools & Content Optimization:
Leverage AI tools to support keyword research, competitor analysis, content briefs, and SEO workflows. Utilize platforms such as ChatGPT, Google Gemini, Ahrefs, SEMrush, Screaming Frog, Google Analytics, and Google Search Console. Evaluate AI-generated content for accuracy, originality, relevance, and quality prior to publication. Use AI to enhance efficiency without compromising content quality or SEO guidelines.

Analytics, Reporting & Performance:
Track key performance indicators including keyword rankings, organic traffic, click-through rates, impressions, and conversions. Analyze data from Google Search Console and Google Analytics to identify growth opportunities. Prepare regular SEO performance reports and recommend actionable improvements. Stay updated on search algorithm changes, industry trends, and advancements in AI-powered search. Develop data-driven strategies focused on sustainable, long-term organic growth.

Required Qualifications

- Solid understanding of SEO fundamentals, including keyword research, on-page, off-page, and technical SEO.
- Familiarity with emerging concepts such as GEO, AEO, AI SEO, semantic SEO, and LLMO.
- Experience using Google Search Console, Google Analytics, and SEO research tools.
- Knowledge of structured data, topical authority, search intent, and content optimization.
- Strong analytical, problem-solving, communication, and time-management skills.
- Ability to work independently, manage priorities, and take ownership of tasks.
- Commitment to ethical SEO practices and continuous professional development.

Preferred Qualifications and Benefits

Junior candidates should demonstrate a good grasp of SEO basics, familiarity with SEO tools and AI platforms, and a willingness to learn and grow professionally. Senior candidates are expected to have proven experience managing SEO campaigns, conducting detailed audits, and developing strategic SEO roadmaps. They should possess a practical understanding of AI search optimization and evolving search trends, with the ability to analyze performance data and recommend improvements independently.

We offer a competitive salary ranging from Rs30,000 to Rs80,000 per month based on skills and experience. The role provides opportunities for professional development within a collaborative environment that encourages growth and continuous learning.

Interested candidates are encouraged to submit their updated CV through the designated application platform, highlighting relevant SEO projects, tools used, and measurable achievements. We look forward to welcoming proactive professionals who are passionate about SEO and eager to contribute to our team’s success.