SEO Specialist

We are seeking a motivated and skilled SEO Specialist with 2 to 3 years of practical experience in search engine optimisation. The ideal candidate will have a strong grasp of on-page, off-page, and technical SEO, along with expertise in keyword research, content optimisation, and SEO performance analysis. This role requires someone who can work independently to identify growth opportunities and implement effective SEO strategies that enhance organic visibility, improve keyword rankings, and increase website traffic.

Key Responsibilities
- Conduct comprehensive keyword research, competitor analysis, and keyword gap analysis to identify opportunities.
- Develop and execute SEO strategies aimed at boosting organic search rankings and driving traffic growth.
- Perform on-page SEO optimisation, including meta titles, descriptions, headings, internal linking, URL structures, and content enhancement.
- Carry out technical SEO audits to detect and resolve issues related to crawling, indexing, site architecture, and overall website performance.
- Identify content opportunities by analysing search intent, keyword difficulty, search volume, and business relevance.
- Collaborate with content writers to produce SEO-friendly blog posts, landing pages, and service pages.
- Implement internal linking strategies and optimise existing content to improve organic search performance.
- Monitor website performance metrics, keyword rankings, organic traffic, and conversion rates.
- Conduct competitor research and backlink analysis to uncover link-building opportunities.
- Understand and apply structured data and schema markup to enhance search visibility.
- Prepare detailed weekly and monthly SEO performance reports with actionable insights and recommendations.
- Stay current with Google algorithm updates, SEO best practices, and emerging trends in AI search, including AI Overviews and Answer Engine Optimisation (AEO).

Required Qualifications
- 2 to 3 years of hands-on SEO experience, preferably managing multiple websites or clients.
- Strong knowledge of on-page, off-page, and technical SEO principles.
- Experience working with WordPress and popular SEO plugins such as Rank Math and Yoast SEO.
- Proficiency in conducting detailed keyword research and mapping keywords to relevant pages.
- Understanding of search intent, topical authority, content clusters, and internal linking strategies.
- Familiarity with Google Analytics 4 (GA4) and Google Search Console (GSC).
- Basic understanding of HTML, CSS, and JavaScript as they relate to SEO.
- Experience performing website audits and troubleshooting technical SEO challenges.
- Ability to analyse SEO data and translate insights into actionable strategies.
- Strong written and verbal communication skills.

Candidates should have practical experience with several SEO tools and platforms, including:
- Keyword Research & Competitor Analysis: Ahrefs, SEMrush, Google Keyword Planner, Keywords Everywhere, Google Trends, AlsoAsked
- Technical SEO & Website Auditing: Screaming Frog SEO Spider, Sitebulb, Google PageSpeed Insights, Google Lighthouse, GTmetrix, Google Rich Results Test
- Analytics & Reporting: Google Search Console, Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, Microsoft Clarity
- Content Optimisation & CMS: WordPress, Rank Math, Yoast SEO, Surfer SEO, Clearscope, Frase
- AI Search & SEO: ChatGPT, Google AI Overviews, Perplexity, Promptwatch, Otterly.AI

Preferred Qualifications and Benefits
- Experience working on international SEO projects, especially targeting US and UK markets.
- Familiarity with local SEO and Google Business Profile optimisation.
- Understanding of conversion rate optimisation (CRO) and lead generation techniques.
- Experience in SEO content planning and developing topical clusters.
- Basic knowledge of AI-driven search and optimising content for AI-generated answers.

We are looking for a proactive, analytical, and detail-oriented individual who is genuinely passionate about SEO. The ideal candidate should understand not only how to execute SEO tasks but also why these activities matter, how they contribute to business growth, and how to measure their impact effectively.

Job Type: Full-time
Experience: 2–3 years
Location: To be specified
Work Location: In person
Salary: Rs40,000 - Rs50,000 per month