SEO Specialist

We are seeking a skilled SEO Specialist with 2 to 4 years of experience to join our Digital Marketing team in Karachi. This full-time, on-site role requires working hours from 3 PM to 12 AM. The ideal candidate will be responsible for developing and implementing effective SEO strategies that enhance organic search visibility, improve rankings, increase qualified traffic, and generate leads. This position demands a hands-on approach to both technical and content-driven SEO, with a strong focus on data analysis and cross-functional collaboration.

Key Responsibilities

- Develop and execute comprehensive SEO strategies to boost organic visibility, rankings, traffic, and lead generation.
- Conduct keyword research, competitor analysis, and search intent evaluation to inform SEO tactics.
- Optimize website elements including meta titles, descriptions, headings, content, URLs, internal linking, and images.
- Perform regular technical SEO audits to identify and resolve issues related to crawling, indexing, Core Web Vitals, redirects, canonicalization, sitemaps, robots.txt, and structured data.
- Plan and implement content strategies aligned with commercial, informational, and transactional search intents.
- Optimize content for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
- Implement and troubleshoot Schema Markup/JSON-LD for various schema types such as Organization, LocalBusiness, Service, Product, Article, FAQ, and Breadcrumb.
- Develop internal linking strategies to enhance topical authority and page discoverability.
- Monitor and improve performance metrics using Google Search Console and Google Analytics.
- Track keyword rankings, organic traffic, impressions, click-through rates, conversions, and other SEO KPIs.
- Manage local SEO efforts including Google Business Profile optimization, NAP consistency, local landing pages, and citation management.
- Conduct competitor backlink analysis and support link-building and guest post outreach initiatives.
- Identify SEO opportunities through competitor, SERP, and content-gap analysis.
- Collaborate with content writers, developers, designers, and marketing teams to implement SEO recommendations.
- Stay updated on Google algorithm changes, AI search advancements, and emerging SEO best practices.
- Prepare detailed SEO reports communicating performance, challenges, and future priorities.

Required Qualifications

- 2 to 4 years of practical SEO experience with a strong grasp of On-Page, Technical, Off-Page, Local, and Content SEO.
- Proficiency with key SEO tools including Google Search Console, Google Analytics 4, Ahrefs or Semrush, Screaming Frog, Google Keyword Planner, and Google Business Profile.
- Solid understanding of keyword research methodologies and search intent.
- Knowledge of technical SEO principles and website architecture.
- Experience working with CMS platforms such as WordPress and Shopify.
- Familiarity with AEO, GEO, AI-driven search, and related optimization techniques is highly advantageous.
- Strong analytical and problem-solving abilities.
- Excellent communication skills and the ability to optimize content effectively.
- Capability to independently manage SEO projects and meet deadlines.
- Ability to analyze data and translate insights into actionable SEO strategies.

Preferred Qualifications and Benefits

- Experience working with B2B SaaS, AI, technology, healthcare, manufacturing, eCommerce, or international websites.
- Background in targeting markets such as the US, UK, UAE, or other international regions.
- Proven track record of increasing organic traffic, improving rankings, and generating qualified leads.
- Experience managing SEO for large websites and programmatic or enterprise-level SEO projects.
- Knowledge of entity SEO, topical authority, E-E-A-T principles, and semantic SEO.
- Experience collaborating with developers to resolve technical SEO challenges.

This role offers the opportunity to work in a dynamic environment focused on cutting-edge SEO practices and digital marketing innovation. If you are passionate about driving organic growth and have the skills to execute complex SEO strategies, we encourage you to apply.