Posted 5 days ago 5 views
We are seeking a detail-oriented and results-driven SEO Specialist to join our dynamic marketing team based in Lahore. This full-time role offers a hybrid or on-site work arrangement and involves taking full ownership of the company’s search engine optimization efforts. You will be responsible for developing and executing SEO strategies that enhance our digital presence, improve organic rankings, and drive high-quality traffic. Working closely with cross-functional teams, you will ensure that SEO best practices are integrated into all digital assets, including websites, app stores, and AI-powered search platforms.
Key Responsibilities
- Develop, implement, and manage comprehensive SEO strategies aligned with business objectives and target audiences.
- Conduct thorough keyword research and competitor analysis to uncover growth opportunities.
- Perform detailed technical SEO audits and collaborate with developers to address issues related to crawlability, indexability, and site speed.
- Optimize on-page SEO elements such as meta titles, descriptions, header tags, internal linking, and structured data markup.
- Plan and execute white-hat link-building campaigns to boost domain authority and referral traffic.
- Work closely with the content team to ensure SEO optimization without compromising content quality.
- Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz.
- Stay updated on search engine algorithm changes and adjust strategies proactively to maintain or improve rankings.
- Manage and optimize local SEO efforts, including Google Business Profile listings.
- Develop and implement App Store Optimization (ASO) strategies to increase app visibility, rankings, and organic downloads across app marketplaces.
- Optimize content and digital assets for Generative Engine Optimization (GEO) to enhance visibility on AI-powered search platforms such as ChatGPT, Gemini, Claude, and Perplexity.
- Prepare and present monthly SEO performance reports with actionable insights and recommendations.
- Collaborate with various teams to embed SEO, ASO, and GEO best practices into new website features, blog posts, product pages, and marketing campaigns.
Required Qualifications
- Minimum of 2 years of hands-on SEO experience, ideally within technology, SaaS, or digital agency environments.
- Demonstrated success in improving organic search rankings, traffic, and conversions for competitive keywords.
- Proficiency with SEO tools including Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush, Screaming Frog, or similar platforms.
- Experience with App Store Optimization (ASO), including app keyword research, listing optimization, ranking factors, and performance tracking.
- Knowledge of Generative Engine Optimization (GEO) strategies to boost content visibility on AI-driven search and answer engines.
- Familiarity with AI search platforms and emerging search technologies.
Preferred Qualifications and Benefits
- Experience working in the artificial intelligence or technology sectors is highly desirable.
- Strong analytical skills with the ability to translate data into actionable SEO strategies.
- Excellent communication and collaboration skills to work effectively across teams.
- Competitive salary range of 70,000 to 90,000 PKR, negotiable based on experience and expertise.
- Opportunity to work in a fast-growing company at the intersection of AI and digital marketing, with exposure to cutting-edge search technologies.
This position reports directly to the Head of Marketing or Digital Strategy Lead and offers a unique chance to shape the SEO landscape of an innovative technology company. If you are passionate about SEO and eager to work in a forward-thinking environment, we encourage you to apply.
Skills
Job Details
GenZ Talent
What is your Competitive Advantage?
Similar Job Titles
SEO & Digital Marketing Intern – Al Rehman Garden Phase 5
SEO Backlink Specialist / Off-Page SEO Specialist – Tajpura
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Aqib Irshad
Head of HR, Training & OD
FINCA
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Muzammil Baig
Digital Marketing Manager
IT Services Group
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Ali Aziz
CEO
Shopistan
Zohaib Ali
Marketing Manager
Digital Online Devices
