SEO Specialist

UPEPE Media, based in Lahore, partners with US clients to deliver web, design, and marketing services across multiple brands and websites. We are seeking a full-time SEO Specialist to join our team on-site at our Johar Town office, working night shifts aligned with US business hours. The ideal candidate will have a strong AI-first approach, integrating AI tools into their SEO workflow for research, content creation, analysis, and automation, ensuring high-quality outputs rather than raw generated text.

Key Responsibilities

- Take full ownership of SEO performance across multiple brand websites, focusing on rankings, traffic, and lead generation rather than just completing tasks.
- Develop and manage an SEO roadmap, prioritizing monthly initiatives for each site and backing decisions with data.
- Plan and oversee content calendars across brands, determining what content to produce, targeting specific keywords, and scheduling publication.
- Collaborate closely with designers and developers to implement SEO changes and conduct quality assurance on deployed updates.
- Provide detailed monthly performance reports per site, explaining progress, causes of changes, and next steps.
- Conduct keyword research and SERP analysis to identify topics, search intent, and content gaps relative to competitors.
- Write and optimize service and location landing pages tailored for US local markets, ensuring content is unique and locally relevant.
- Structure pages to maximize rankings and conversions through effective use of headings, internal linking, FAQs, and calls to action.
- Refresh and consolidate existing content by identifying and resolving issues like content decay or cannibalization.
- Optimize content for featured snippets and entity-based search results, going beyond traditional blue link rankings.
- Enhance AI search visibility by optimizing brand mentions and citations in AI-driven answers on platforms like Google AI Overviews, ChatGPT, and Perplexity.
- Structure content to be AI-friendly using direct answers, question-based headings, schema markup, and clear entity definitions.
- Monitor and grow brand presence in AI-generated responses and track AI-driven referral traffic.
- Stay updated on generative search trends and adapt SEO strategies accordingly.
- Perform comprehensive technical SEO audits covering crawling, indexation, site architecture, and duplicate content.
- Manage technical elements such as sitemaps, robots.txt, canonical tags, redirects, and redirect chains.
- Implement and maintain schema markup (LocalBusiness, Service, FAQ) across all brands.
- Monitor and improve Core Web Vitals and page speed metrics.
- Diagnose and resolve indexing and ranking issues using Google Search Console data.
- Manage Google Business Profiles for multiple brands, including categories, services, posts, photos, reviews, and Q&A.
- Ensure citation and NAP consistency across directories.
- Conduct link-building and outreach campaigns while maintaining a clean backlink profile by identifying and disavowing spam links.

Required Qualifications

- Minimum of 3 years of hands-on SEO experience encompassing content, technical, and local SEO with demonstrable results.
- Proficient in an AI-first working style, using tools like ChatGPT, Claude, or similar regularly, combined with strong editorial judgment.
- Working knowledge of AI search visibility (AEO/GEO), understanding how AI search engines select and cite sources.
- Proven success in local SEO, specifically for US service-area businesses.
- Excellent written English skills, capable of producing natural, engaging copy for American audiences.
- Comfortable working directly within WordPress and other CMS platforms to build and edit pages daily.
- Experienced with SEO tools such as Google Search Console, GA4, Screaming Frog, and Ahrefs or SEMrush.
- Ability to manage SEO efforts across multiple sites or brands simultaneously.

Preferred Qualifications and Benefits

- Competitive salary starting from Rs95,000 per month, commensurate with experience.
- Full-time, on-site position located in Johar Town, Lahore.
- Work schedule from Monday to Saturday, 6:00 PM to 3:00 AM, matching US business hours.
- Opportunity to work in a dynamic, AI-driven environment with a focus on cutting-edge SEO practices.

Candidates must provide proof of work, including URLs of ranked sites or pages, target keywords, before-and-after results if possible, and samples of page copy they have written. Only applicants demonstrating real, measurable SEO success will be considered for the next stage.

Applicants should be prepared to confirm their ability to work on-site in Johar Town and commit long-term to the night shift schedule. Additionally, candidates will be asked about their experience with AI search visibility, SEO automation using AI, and examples of ranked pages with corresponding results.