SEO Specialist

The SEO Specialist role at Shifa Therapy is a full-time, on-site position based in Lahore, focused on enhancing the platform’s visibility across search engines and driving qualified traffic. The specialist will be responsible for conducting keyword research, performing technical and content SEO audits, and implementing on-page SEO best practices across landing pages, blog articles, and other digital content. This role also includes planning and executing link-building strategies, monitoring SEO performance using web analytics tools, and preparing regular reports with actionable insights. Collaboration with content, marketing, and product teams is essential to ensure SEO efforts align with the company’s brand and growth objectives. Staying updated with search engine algorithms and industry trends is a key part of the role.

Key Responsibilities:
- Conduct comprehensive keyword research to identify opportunities and develop targeted SEO strategies.
- Perform technical and content-focused SEO audits to identify and implement improvements on the website.
- Optimize on-page elements such as meta tags, headings, internal linking, and content structure to enhance search engine rankings.
- Plan and execute link-building and outreach campaigns to improve domain authority and referral traffic.
- Monitor SEO performance using tools like Google Analytics and Google Search Console, interpreting data to provide actionable insights.
- Prepare regular SEO performance reports for stakeholders, highlighting progress and areas for improvement.
- Collaborate closely with cross-functional teams including content, marketing, and product to align SEO initiatives with overall business goals.
- Stay current with search engine algorithm updates and industry best practices to maintain and improve SEO effectiveness.
- Utilize knowledge of large language models (LLMs) such as ChatGPT and Claude, with hands-on experience in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to enhance brand visibility in AI-generated answers.

Required Qualifications:
- Minimum of 1 year of experience in SEO roles with a proven track record of driving organic growth.
- Proficiency in keyword research and SEO strategy development using relevant tools.
- Experience conducting SEO audits covering technical, content, and structural aspects of websites.
- Strong skills in planning and executing link-building and outreach campaigns.
- Expertise in on-page SEO optimization including meta tags, headings, internal linking, and content structuring.
- Familiarity with web analytics platforms such as Google Analytics and Google Search Console for tracking and analyzing SEO performance.
- Solid understanding of how LLMs select and cite websites, with practical experience in AEO and GEO techniques.
- Strong analytical and problem-solving abilities, capable of translating data into clear, actionable recommendations.
- Excellent communication and collaboration skills to work effectively with diverse teams.
- Commitment to continuous learning and staying updated on SEO best practices, tools, and search engine guidelines.

Preferred Qualifications and Benefits:
- Experience working with mental health or digital health platforms is advantageous.
- Sensitivity to faith-based and culturally informed services is highly valued, given the platform’s focus on Muslim clients.
- Opportunity to contribute to a mission-driven organization dedicated to providing accessible, compassionate, and spiritually informed mental health care.
- Work in a collaborative environment that values innovation and continuous professional development.

Shifa Therapy is a trusted online therapy platform dedicated to supporting the mental health and emotional well-being of Muslims through faith-sensitive care. The platform connects clients with licensed Muslim therapists who understand Islamic values, cultural contexts, and diverse life experiences. Through confidential video sessions, Shifa Therapy offers support for stress, anxiety, relationships, and life transitions in a manner that respects clients’ beliefs. The organization is committed to providing accessible, compassionate, and spiritually informed care, enabling clients to pursue healing and personal growth from the comfort of their homes.

This role is based at NASTP, Lahore, Cantt, and requires on-site presence. Interested candidates are encouraged to apply through the job posting on LinkedIn.