SEO specialist

We are seeking a full-time SEO Specialist to join our team, working in an AI-first environment. The ideal candidate integrates AI tools such as ChatGPT or Claude into their daily SEO processes for research, content creation, analysis, and automation, ensuring high-quality outputs rather than relying on raw generated text. If AI is not currently part of your SEO workflow, this opportunity may not be the right fit. You will be responsible for driving SEO performance across multiple brand websites, focusing on tangible outcomes like rankings, traffic, and lead generation.

Key Responsibilities

SEO Management: Take full ownership of SEO results across several brand websites, including rankings, traffic, and lead generation. Develop and maintain a data-driven SEO roadmap, prioritizing monthly tasks for each site and justifying these priorities with clear metrics. Manage content calendars across brands, determining what content is created, targeting specific keywords, and scheduling publication. Collaborate closely with designers and developers to implement SEO changes and conduct quality assurance on all deployed updates. Provide comprehensive monthly performance reports detailing progress, insights, and next steps.

Content SEO: Conduct thorough keyword research and SERP analysis to identify topics, search intent, and content gaps relative to competitors. Write and optimize service and location-specific landing pages tailored for US local markets, ensuring content is unique and locally relevant rather than templated. Structure pages to enhance both search rankings and user conversion through effective use of headings, internal linking, FAQs, and calls to action. Refresh and consolidate existing content by identifying and resolving issues like content decay or cannibalization. Optimize content for featured snippets and entity-based search results, going beyond traditional blue link rankings.

AEO / GEO – AI Search Visibility: Enhance brand presence in AI-generated answers across platforms such as Google AI Overviews, ChatGPT, and Perplexity. Structure content to be easily understood by answer engines using direct answers, question-based headings, schema markup, and clear entity definitions. Monitor and increase brand mentions and citations within AI responses, tracking AI-driven referral traffic. Stay updated on changes in generative search algorithms and adapt SEO strategies accordingly.

Technical SEO: Perform comprehensive technical audits covering site crawling, indexation, architecture, and duplicate content issues using tools like Screaming Frog. Manage technical elements including sitemaps, robots.txt, canonical tags, redirects, and redirect chains. Implement and maintain schema markup (LocalBusiness, Service, FAQ) across all brands. Monitor and improve Core Web Vitals and page speed metrics. Diagnose and resolve indexing or ranking drops by leveraging Google Search Console data.

Local & Off-Page SEO: Oversee Google Business Profiles for multiple brands, managing categories, services, posts, photos, reviews, and Q&A sections. Ensure citation consistency and NAP (Name, Address, Phone) accuracy across directories. Lead link-building and outreach efforts while maintaining a clean backlink profile by identifying spam links and managing disavow processes.

Required Qualifications

- Minimum of 3 years of hands-on SEO experience encompassing content, technical, and local SEO, with demonstrable results.
- AI-first working style with fluency in AI tools like ChatGPT or Claude, combined with strong editorial judgment to refine AI-generated content.
- Working knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) and practical experience applying these concepts.
- Proven track record in local SEO, particularly with US service-area businesses.
- Excellent written English skills, capable of producing natural, engaging copy tailored to American audiences.
- Proficiency with WordPress and other CMS platforms, comfortable with building and editing pages regularly.
- Skilled in SEO tools including Google Search Console, GA4, Screaming Frog, and either Ahrefs or SEMrush.
- Experience managing SEO across multiple sites or brands simultaneously.

Proof of Work Required

Candidates must provide examples of sites or pages they have successfully ranked, including URLs, target keywords, and before-and-after performance data where possible. A sample of page copy written by the candidate should also be submitted. Only applicants who can demonstrate real, measurable SEO results will be considered for the next stage.

Compensation and Work Location

The position offers a starting salary of Rs100,000 per month. The work arrangement is hybrid remote based in Lahore.