We are looking for an experienced SEO Specialist with over four years of expertise in Local SEO, Technical SEO, and both on-page and off-page optimization. The ideal candidate will be responsible for creating and implementing effective SEO strategies aimed at improving search engine rankings, increasing organic traffic, and enhancing online visibility for our clients or brand. This is a full-time role based in Gulberg, Lahore, offering a competitive salary and opportunities for professional growth within a dynamic work environment.
Key Responsibilities
- Plan, implement, and manage SEO strategies across multiple platforms to achieve targeted results.
- Conduct comprehensive keyword research, competitor analysis, and technical SEO audits to identify growth opportunities.
- Optimize website structure, metadata, and content to improve search engine performance and user experience.
- Strengthen local search presence by managing Google Business Profiles and building relevant citations.
- Monitor, analyze, and report on website performance metrics using tools such as Google Analytics and Google Search Console.
- Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital assets.
- Keep up-to-date with the latest SEO trends, search engine algorithm changes, and industry developments to maintain competitive advantage.
Required Qualifications
- Minimum of four years of proven experience in Local SEO, Technical SEO, and comprehensive SEO optimization.
- Bachelor’s degree in Information Technology or a related discipline.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in SEO tools including Google Analytics, SEMrush, Ahrefs, Moz, and Screaming Frog.
- Excellent problem-solving and critical-thinking abilities.
- Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
- Effective communication skills with the ability to prepare clear and insightful reports.
Preferred Qualifications and Benefits
- Experience working with CMS platforms such as WordPress and Shopify.
- Basic knowledge of HTML, CSS, and other web technologies.
- Familiarity with Google Ads and PPC campaigns is a plus.
- Competitive monthly salary ranging from Rs70,000 to Rs80,000, commensurate with experience.
- On-site work location in Gulberg, Lahore.
- Opportunities for continuous professional development and learning.
- Supportive team environment with flexible scheduling options.
If you meet these qualifications and are passionate about driving SEO success, we encourage you to apply by submitting your resume along with a portfolio or case studies showcasing your SEO projects through the designated application platform.