SEO Team Lead

Maxobiz is a technology and digital solutions company serving clients across more than 30 countries in various industries. We specialize in addressing operational, technological, and digital challenges through AI-powered solutions, ERP and CRM systems, business process automation, custom software, web and app development, UI/UX design, product strategy, and SEO and digital growth support. We are currently looking for an experienced SEO Team Lead with 5-7 years of hands-on expertise to independently manage and execute comprehensive SEO activities while guiding and mentoring the SEO team strategically and technically.

Key Responsibilities

SEO Strategy & Execution: Develop and refine data-driven SEO strategies encompassing technical, on-page, off-page, local, content, and international SEO. Align SEO plans with business goals, audience needs, and search intent. Translate audits, competitive insights, and performance data into actionable strategies. Take initiative in identifying SEO opportunities and personally execute projects without over-reliance on delegation.

Technical SEO & Audits: Conduct thorough SEO audits to uncover technical, content, and structural issues. Manage crawling, indexing, canonicalization, redirects, sitemaps, robots.txt, site architecture, Core Web Vitals, page speed, mobile usability, JavaScript SEO, hreflang, structured data, and schema markup. Collaborate with developers to prioritize and implement fixes, ensuring ongoing technical health and risk mitigation.

Keyword & Search Research: Perform advanced keyword research, search intent analysis, keyword clustering, competitor analysis, and content gap identification. Evaluate opportunities based on business relevance and strategic objectives, while monitoring industry trends and search engine algorithm updates to adapt SEO strategies accordingly.

On-Page & Content SEO: Lead optimization of title tags, meta descriptions, URL structures, headings, internal linking, image optimization, and schema markup. Assess content for alignment with user intent and business goals, review content quality, and provide clear recommendations. Develop SEO briefs and guidelines to support content teams and ensure consistent implementation.

Off-Page & Local SEO: Design and execute off-page SEO strategies focused on high-quality backlink acquisition, digital PR, guest posting, outreach, and authority partnerships. Analyze backlink profiles for opportunities and risks. Oversee local SEO efforts including local search optimization, business listings, citations, and reputation management, ensuring sustainable and risk-averse practices.

SEO Analytics & Performance: Analyze organic search metrics such as impressions, clicks, CTR, rankings, traffic, and conversions to identify gaps and root causes. Use tools like Google Search Console, Analytics, rank trackers, and backlink analysis platforms for performance monitoring. Prepare insightful reports that translate data into strategic recommendations and continuous improvement.

Hands-On Team Leadership & Quality Control: Execute SEO tasks while mentoring SEO Associates and Specialists. Review team outputs to maintain high-quality standards. Identify knowledge gaps and provide practical guidance. Establish SEO standards, processes, and quality controls. Take ownership of complex SEO challenges and lead the team when necessary, ensuring independent project management.

Cross-Functional Coordination: Collaborate with content, development, design, marketing, and account management teams to integrate SEO requirements into digital initiatives. Communicate priorities and deadlines clearly, follow through on execution, and manage multiple projects to align with objectives and timelines. Maintain comprehensive SEO documentation covering audits, strategies, technical needs, and performance benchmarks.

Required Qualifications

- Bachelor’s or Master’s degree in Marketing or a related field.
- 5-7 years of hands-on professional SEO experience with proven success in managing and improving organic search performance.
- Strong expertise in technical SEO, on-page, off-page, local SEO, content SEO, keyword research, search intent analysis, and SEO analytics.
- Exceptional written English skills with the ability to audit and evaluate content for search intent, relevance, grammar, readability, and SEO best practices.
- Ability to understand business goals, audience needs, and search intent to develop effective SEO strategies.
- Proven skills in conducting comprehensive SEO audits, identifying root causes, and implementing practical solutions.
- Experience in auditing and optimizing SEO content for quality, structure, relevance, and keyword targeting.
- Deep understanding of backlink strategies, digital PR, outreach, and sustainable off-page SEO.
- Initiative-driven with the ability to identify opportunities and move projects forward independently.
- Willingness to challenge existing strategies and assumptions based on evidence and analysis.
- Strong decision-making skills grounded in data, experience, and business objectives.

Working Conditions

This is a full-time onsite position based in Gulberg 3, Lahore. Working days are Monday to Friday plus alternate Saturdays, with working hours from 10:00 AM to 7:00 PM (PKT). The compensation ranges from PKR 80,000 to PKR 110,000 per month, depending on experience and skills.