SEO/SMM Specialist

The SEO/SMM Specialist role is a full-time, on-site position based in Karachi. The successful candidate will be responsible for developing and implementing comprehensive SEO strategies to enhance organic search visibility. This includes conducting keyword research, optimizing website content and structure, performing SEO audits, and managing link-building initiatives. Additionally, the role involves managing social media channels by creating and scheduling engaging content, monitoring audience interaction, and supporting paid social media campaigns to boost brand awareness and engagement.

Key Responsibilities
- Plan and execute SEO strategies, including keyword research and on-page optimization to improve search engine rankings.
- Conduct thorough SEO audits and analyze web analytics to identify technical issues and measure campaign performance.
- Develop and maintain ethical, high-quality backlink profiles through effective link-building techniques.
- Manage social media platforms by planning content calendars, engaging with the community, and supporting paid advertising efforts.
- Monitor social media engagement metrics and provide insights to optimize content and campaign effectiveness.
- Collaborate with cross-functional teams to align SEO and social media strategies with overall marketing goals.
- Ensure timely delivery of projects while managing multiple tasks in a fast-paced, on-site work environment.

Required Qualifications
- Proven expertise in keyword research and on-page SEO to optimize website content and structure for search engines.
- Strong experience in conducting SEO audits and utilizing web analytics tools to evaluate site performance.
- Practical knowledge of link-building strategies to develop and maintain quality backlink profiles.
- Solid understanding of social media management, including content planning, community engagement, and basic paid campaign setup.
- Familiarity with tools such as Google Analytics, Google Search Console, and major social media platforms including Facebook, Instagram, LinkedIn, and X (formerly Twitter).
- Excellent written and verbal communication skills, with keen attention to detail and the ability to interpret data and present clear insights.
- Ability to work collaboratively in an on-site environment, manage multiple projects simultaneously, and meet deadlines consistently.
- A relevant bachelor’s degree in marketing, communications, business, or a related field is highly preferred. Prior experience in SEO, SMM, or digital marketing is essential.

Preferred Qualifications and Benefits
- Experience working within a dynamic marketing team and handling diverse digital marketing campaigns is advantageous.
- The position offers a competitive monthly salary ranging from Rs. 200,000 to Rs. 220,000.
- Work hours are scheduled from 6 PM to 3 AM, with the opportunity to work remotely during these hours despite the role being primarily on-site.

This role is ideal for candidates looking to leverage their SEO and social media marketing skills in a collaborative, results-driven environment. The position demands a proactive approach, strong analytical capabilities, and a passion for digital marketing trends.