Shopify Specialist

We are seeking a skilled Shopify Specialist with 2 to 3 years of hands-on experience to join our team on a full-time, on-site basis in Islamabad (I-11/3). The ideal candidate will have a proven track record of building, customizing, and launching Shopify stores from the ground up, with a strong focus on the UK and UAE e-commerce markets. This role requires expertise in managing all aspects of Shopify stores, including themes, products, collections, apps, payments, shipping, and integrations. Additionally, the candidate should be proficient in running and optimizing Meta (Facebook & Instagram) advertising campaigns to drive sales and maximize return on ad spend (ROAS).

Key Responsibilities
- Build and manage Shopify stores from scratch, ensuring seamless functionality and user experience.
- Conduct thorough product research to identify potential winning products tailored for the UK and UAE markets.
- Oversee Shopify store operations including app management, payment gateways, shipping configurations, and third-party integrations.
- Plan, execute, and optimize Meta Ads campaigns to enhance sales performance and ROAS.
- Monitor store analytics and advertising metrics to improve conversion rates and overall store performance.
- Collaborate with developers, designers, marketers, and other stakeholders to continuously enhance the e-commerce platform.
- Manage and scale e-commerce operations specifically targeting UK and UAE customers.

Required Qualifications
- 2 to 3 years of strong, hands-on experience working with Shopify platforms.
- Demonstrated ability to build, customize, and launch Shopify stores independently.
- In-depth knowledge of Shopify themes, product management, collections, apps, payment systems, shipping, and third-party integrations.
- Experience conducting product research focused on UK and UAE e-commerce markets.
- Proven skills in optimizing stores for mobile responsiveness, user experience (UX), search engine optimization (SEO), and conversion rates.
- Hands-on experience managing Meta (Facebook & Instagram) advertising campaigns for e-commerce, including campaign creation, testing, and optimization.
- Familiarity with Meta Pixel, Google Analytics, and other tracking tools to analyze campaign and store performance.
- Strong understanding of key digital marketing metrics such as ROAS, CPA, CTR, CPC, CPM, and conversion rates.
- Ability to work collaboratively with cross-functional teams and independently manage store operations and marketing activities.

Preferred Qualifications and Benefits
- Basic knowledge of HTML, CSS, Liquid, or JavaScript is considered a plus and will aid in customizing Shopify themes and troubleshooting issues.
- Competitive monthly salary ranging from Rs60,000 to Rs80,000.
- Opportunity to work in a dynamic, on-site environment in Islamabad, contributing directly to the growth of e-commerce ventures in international markets.

If you have a passion for e-commerce, a knack for identifying winning products, and the expertise to drive sales through effective Shopify store management and Meta advertising, we encourage you to apply and join our team.