Posted Sep 23, 2026 16 views
Soft Nation Technologies is seeking a skilled PPC Specialist with expertise in Shopping Ads to join our marketing team in Gulshan-e-Iqbal, Karachi. The ideal candidate will manage end-to-end paid search and product advertising campaigns, focusing primarily on Google Shopping and Performance Max campaigns. This role demands strong proficiency in Google Ads, product feed optimization, and Merchant Center management to drive e-commerce revenue growth effectively.
Key Responsibilities
- Manage and optimize Google Shopping and Performance Max campaigns as the primary focus, along with Search and Display campaigns.
- Build, structure, and continuously improve product feeds in Google Merchant Center, including titles, descriptions, images, attributes, and categorization.
- Troubleshoot and resolve Merchant Center feed errors, disapprovals, and policy compliance issues.
- Segment product groups and implement bid strategies based on category, margin, and campaign performance.
- Monitor key performance metrics such as ROAS, CPA, impression share, and CTR across Shopping and Search campaigns.
- Conduct thorough keyword research, competitor price and listing analysis, and campaign audits to identify growth opportunities.
- Manage overall Google Ads account budgets across various campaign types to maximize return on investment.
- Set up and maintain conversion tracking, Google Analytics 4 (GA4), and Google Tag Manager to ensure accurate data collection.
- Collaborate closely with e-commerce and product teams to maintain accurate and up-to-date feed data, including pricing, stock levels, and promotions.
- Prepare detailed performance reports with actionable insights and recommendations for stakeholders and clients.
Required Qualifications
- Minimum of 3 years’ experience managing Google Ads accounts, with at least 1 to 2 years focused specifically on Shopping and Performance Max campaigns.
- Strong hands-on expertise with Google Merchant Center and product feed management.
- Proven ability to scale ROAS and revenue through effective Shopping campaign strategies.
- Proficiency in Google Ads, GA4, Google Tag Manager, and feed management tools.
- Excellent analytical skills with advanced knowledge of Excel or Google Sheets for managing feed and performance data.
- Google Ads certification is required, with a preference for candidates holding a Shopping Ads specialization.
Preferred Qualifications
- Experience working in the e-commerce industry, with additional advantage given to those familiar with the IT hardware sector.
This is a full-time position reporting to the Marketing Manager or Digital Marketing Lead. Candidates with a strong portfolio demonstrating successful Shopping Ads campaigns are encouraged to apply. Join Soft Nation Technologies to leverage your PPC expertise and contribute to our growing digital marketing efforts.
Job Details
Soft Nation Technologies
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