Social Content Designer

Pavago is seeking a talented Social Content Designer with a keen visual sensibility to transform existing photography, brand assets, and creative direction into polished, ready-to-publish social media content. This fractional, remote role focuses on execution rather than strategy, requiring the designer to create high-quality Instagram and LinkedIn posts, graphics, and multi-slide carousels. The ideal candidate will maintain a consistent backlog of finished content, ensuring visual and brand consistency across all deliverables.

Key Responsibilities
- Design polished social content specifically for Instagram and LinkedIn platforms.
- Create single-image posts, graphics, and multi-slide carousels that engage audiences.
- Transform existing photography and brand assets into compelling social creative.
- Translate provided creative direction into finished, high-quality designs.
- Maintain consistent visual quality and adapt creative assets for various social formats and placements.
- Work within established brand guidelines to ensure consistency in typography, layout, imagery, and visual hierarchy.
- Use strong design judgment to elevate existing assets, producing premium, intentional designs rather than generic or template-driven content.
- Maintain a steady pipeline of completed social creative and build a backlog of finished content ready for publishing.
- Manage multiple creative requests efficiently, incorporate feedback promptly, and keep design files and assets well-organized.
- Deliver final assets in appropriate formats suitable for publishing on social media platforms.

Required Qualifications
- Professional experience in graphic design, social media design, content design, or a similar creative role.
- Strong visual taste with exceptional attention to detail.
- A portfolio demonstrating polished social or digital design work, particularly for Instagram and/or LinkedIn.
- Solid understanding of typography, layout, composition, and visual hierarchy.
- Ability to work effectively from existing brand assets and creative direction.
- Comfortable producing content consistently and efficiently in a fractional, remote capacity.
- Strong organizational and file-management skills.
- Ability to receive and incorporate feedback to refine creative outputs.

Preferred Qualifications and Tools
- Proficiency in Figma, Adobe Illustrator, and Adobe Photoshop.
- Experience designing engaging carousels for social media.
- Familiarity with working within established brand systems.
- Ability to efficiently manage large libraries of photography and creative assets.
- Experience designing for both Instagram and LinkedIn platforms.

This role suits candidates who have a natural eye for design, can elevate existing assets into polished, intentional content, and understand what makes social media visuals engaging. The ability to follow creative direction independently and deliver clean, compelling carousels is essential. Candidates should be execution-oriented, able to work efficiently without sacrificing quality, and provide reliable ongoing creative support on a fractional basis.

Typical projects involve receiving photography, brand assets, and creative direction, then transforming these materials into finished Instagram or LinkedIn posts and carousels. The designer will incorporate feedback, prepare final assets, and organize completed creative for publishing, ensuring a continuous flow of premium social content.

Key Metrics for Success
- Consistent delivery of high-quality social creative.
- Maintaining a healthy backlog of finished assets ready to publish.
- Ensuring visual and brand consistency across all content.
- Producing high-quality Instagram and LinkedIn carousels.
- Quick turnaround on creative requests and accurate adherence to creative direction.
- Efficient incorporation of feedback and revisions.
- Organized management of design files and creative assets.
- Reliability in providing fractional creative support.

Interview Process
The selection process includes an initial application and portfolio review, a required one-way video interview via Spark Hire, followed by recruiter and client interviews before an offer and onboarding.

If you are a Social Content Designer or Graphic Designer with a strong portfolio showcasing Instagram, LinkedIn, and carousel design, and are comfortable working remotely on a fractional basis, this opportunity offers a chance to contribute your skills in a focused, execution-driven role. Experience with Figma, Adobe Illustrator, and Photoshop is highly valued.