Social Media & Brand Marketing Specialist

We are seeking a creative, confident, and results-driven Social Media & Brand Marketing Specialist to join our dynamic team in Lahore. The ideal candidate will be passionate about social media trends, brand positioning, and digital marketing, with a strong ability to create engaging content and manage campaigns effectively. This role requires someone who thrives in a fast-paced environment and enjoys collaborating with diverse teams to elevate brand presence and drive measurable results.

Key Responsibilities
- Manage and grow various social media platforms to increase engagement and followers.
- Plan, create, and publish compelling content that resonates with the target audience.
- Develop, implement, and manage Meta Ads campaigns to optimize reach and conversion.
- Support brand positioning efforts and ensure consistency across all marketing channels.
- Create content strategies and maintain monthly content calendars aligned with marketing goals.
- Coordinate and actively participate in photo and video shoots, taking a lead role when necessary.
- Identify emerging trends and convert them into engaging and relevant content.
- Monitor and analyze social media and campaign performance to inform future strategies.
- Collaborate closely with designers, content creators, and other internal teams to ensure cohesive brand messaging.

Required Qualifications
- Strong creative eye with a natural instinct for producing engaging and relevant content.
- Confident and comfortable taking the lead during photo and video shoots.
- Highly extroverted and camera-friendly, able to bring others in front of the camera and step in front when needed.
- Solid understanding of social media marketing, branding principles, and current digital trends.
- Hands-on experience managing Meta Ads campaigns with proven results.
- Excellent communication and interpersonal skills to effectively collaborate across teams.
- Ability to independently develop creative content ideas and execute them from concept to completion.
- Skilled in analyzing social media metrics and campaign performance to drive continuous improvement.
- Energetic, proactive, and adaptable to a fast-paced work environment.

Location: Garden Town, Lahore
Job Type: Full-Time | On-Site

This position offers an exciting opportunity to contribute to a growing brand by leveraging your creativity and marketing expertise. If you are passionate about social media and brand marketing and ready to make an impact, we encourage you to apply with your CV and portfolio.

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