Social Media & Brand Marketing Specialist

We are seeking a creative, confident, and results-driven Social Media & Brand Marketing Specialist to join our dynamic team based in Lahore. The ideal candidate will be passionate about social media marketing, brand development, and digital trends, with the ability to create engaging content and manage campaigns that drive growth and brand awareness. This is a full-time, on-site position located in Garden Town, Lahore.

Key Responsibilities
- Manage and grow the company’s social media platforms to increase engagement and followers.
- Plan, create, and publish compelling and relevant content across various channels.
- Develop, implement, and manage Meta Ads campaigns to maximize reach and ROI.
- Support brand positioning efforts and ensure brand consistency across all marketing materials.
- Create content strategies and maintain monthly content calendars to align with marketing goals.
- Coordinate and actively participate in photo and video shoots, providing creative input and leadership.
- Identify emerging trends and translate them into engaging social media content.
- Monitor and analyze social media and campaign performance to optimize future efforts.
- Collaborate closely with designers, content creators, and other internal teams to deliver cohesive marketing campaigns.

Required Qualifications
- Strong creative eye with a natural instinct for producing engaging and relevant content.
- Confident and comfortable taking the lead during photo and video shoots.
- Highly extroverted and camera-friendly, able to bring others in front of the camera and step in front when necessary.
- Solid understanding of social media marketing, branding principles, and current digital trends.
- Hands-on experience managing Meta Ads campaigns with proven results.
- Excellent communication and interpersonal skills to work effectively with cross-functional teams.
- Ability to independently develop creative content ideas and execute them from concept to completion.
- Proficient in analyzing social media metrics and campaign performance data to inform strategy.
- Energetic, proactive, and adaptable, thriving in a fast-paced work environment.

This role offers the opportunity to work in a vibrant setting where creativity and innovation are encouraged. The successful candidate will play a key role in shaping the brand’s online presence and driving marketing success through strategic social media initiatives.

Location: Garden Town, Lahore
Job Type: Full-Time | On-Site