Social Media Buyer & Strategist

TechCentera is seeking a skilled and results-oriented Social Media Buyer & Strategist with 3 to 4 years of experience in social media advertising and campaign management. The ideal candidate will have a strong background in paid social media campaigns, particularly using Meta Ads Manager, along with a solid understanding of organic social media growth, content planning, consumer psychology, and digital marketing analytics. This role requires someone who can develop data-driven strategies, manage advertising budgets effectively, and optimize campaigns to enhance brand awareness, lead generation, conversions, and return on ad spend (ROAS). Familiarity with AI-powered marketing tools for research, content ideation, competitor analysis, reporting, and campaign optimization is highly desirable. The position is full-time and on-site at TechCentera’s office in Gulshan-e-Iqbal, Karachi, with working hours from 5:00 PM to 2:00 AM, Monday to Friday.

Key Responsibilities

- Develop and implement comprehensive social media strategies aligned with overall business goals.
- Conduct research on target audiences, competitors, market trends, and customer behavior to inform campaign planning.
- Plan and schedule social media campaigns and content calendars across relevant platforms to maximize engagement and growth.
- Identify opportunities to boost brand visibility, audience engagement, and organic reach.
- Provide data-driven recommendations to enhance marketing performance and campaign outcomes.

- Plan, launch, manage, and optimize paid advertising campaigns on platforms such as Facebook, Instagram, and others.
- Utilize Meta Ads Manager for audience targeting, retargeting, placement selection, and budget allocation.
- Monitor advertising spend and optimize campaigns to meet or exceed performance targets.
- Conduct A/B testing on ad creatives, copy, audience segments, and campaign settings to improve effectiveness.
- Track key performance indicators including CTR, CPC, CPM, CPA, conversions, and ROAS.
- Identify underperforming campaigns and implement corrective measures promptly.
- Set up and maintain Meta Pixel, conversion tracking, and other relevant analytics tools.
- Prepare detailed campaign performance reports and provide actionable insights.

- Continuously monitor campaign results and evaluate performance against defined KPIs.
- Analyze audience behavior, engagement metrics, traffic sources, lead quality, and conversion rates.
- Use performance data to refine advertising strategies and improve campaign efficiency.
- Collaborate closely with marketing and sales teams to enhance lead quality and conversion outcomes.
- Stay informed about changes in advertising platforms, industry trends, and emerging marketing technologies.

- Leverage AI-powered tools for audience research, competitor analysis, and campaign planning.
- Explore AI-assisted content ideation, creative development, and reporting techniques.
- Identify opportunities to automate repetitive marketing tasks and improve workflow efficiency.
- Evaluate new AI marketing tools and recommend practical applications for the team.

Required Qualifications

- 3 to 4 years of relevant experience in social media buying, paid advertising, or digital marketing strategy.
- Strong hands-on experience with Meta Ads Manager and managing paid social media campaigns.
- Proficient in audience segmentation, retargeting strategies, budget management, and conversion optimization.
- Solid understanding of marketing analytics, campaign reporting, and key performance metrics.
- Excellent analytical thinking, problem-solving, and decision-making abilities.
- Knowledge of consumer psychology, advertising creatives, and audience behavior patterns.
- Ability to manage multiple campaigns, budgets, and deadlines simultaneously.
- Effective communication and teamwork skills.

Preferred Qualifications

- Experience in social media account management and driving organic growth.
- Skills in content planning, copywriting, and creative storytelling.
- Basic graphic design proficiency using Adobe Photoshop, Illustrator, or Canva.
- Video editing experience with tools such as CapCut or Adobe Premiere Pro.
- Familiarity with LinkedIn Ads, TikTok Ads, Google Analytics 4, and other marketing analytics platforms.
- Exposure to AI-powered content creation and marketing automation tools.

This role requires the candidate to work on-site at the Karachi office, contributing directly to TechCentera’s dynamic marketing team.