Social Media Campaigner (LinkedIn & B2B Marketing)

Virtelligence is a global healthcare IT consulting and technology services firm with over 25 years of experience supporting leading health systems, payers, and enterprise clients across the United States. We specialize in healthcare IT consulting, Epic, ServiceNow, Workday, ERP, AI, cloud, cybersecurity, data, application support, managed services, and digital transformation. We are seeking a creative and business-minded Social Media Campaigner with a strong focus on LinkedIn and B2B marketing to enhance our digital presence, build thought leadership, and develop impactful marketing campaigns targeting healthcare and technology decision-makers.

Key Responsibilities
- Develop and execute social media campaigns primarily on LinkedIn to engage a B2B audience.
- Create compelling content that showcases Virtelligence’s expertise in healthcare IT, Epic, ServiceNow, Workday, AI, cloud, cybersecurity, data, and managed services.
- Manage company LinkedIn pages, executive profiles, and maintain campaign calendars.
- Write professional LinkedIn posts, thought leadership articles, company updates, case studies, event promotions, and recruiting campaigns.
- Design visual content including LinkedIn carousels, infographics, short videos, campaign graphics, and other social media assets.
- Collaborate with leadership, sales, HR, recruiting, and delivery teams to generate content ideas and campaign themes.
- Support employer branding, consultant engagement, client credibility, and business development through social media efforts.
- Utilize AI-powered marketing tools to enhance content creation, campaign planning, editing, research, and productivity.
- Monitor and analyze campaign performance, engagement metrics, follower growth, and lead generation activities.
- Recommend improvements based on LinkedIn analytics, campaign outcomes, audience behavior, and B2B marketing trends.
- Stay updated on LinkedIn best practices, social media algorithms, healthcare IT trends, AI tools, and digital marketing strategies.

Required Qualifications
- Minimum of 3 years’ experience in social media marketing, digital marketing, B2B content marketing, or brand communications.
- Proven track record managing LinkedIn content for companies, executives, professional services firms, technology companies, or B2B brands.
- Strong writing, editing, copywriting, and storytelling abilities.
- Ability to simplify complex technology and business topics for professional audiences.
- Solid understanding of B2B marketing, lead generation, brand awareness, and audience engagement.
- Experience creating campaigns that support business growth, recruiting, employer branding, or thought leadership.
- Comfortable using AI-powered content and marketing tools.
- Excellent attention to detail, organization skills, and ability to maintain a consistent content calendar.

Preferred Qualifications and Benefits
- Experience in IT services, healthcare IT, SaaS, consulting, staffing, or professional services marketing.
- Familiarity with healthcare technology domains such as Epic, ServiceNow, Workday, ERP, cloud, cybersecurity, data, AI, or managed services.
- Proficiency with LinkedIn Campaign Manager, HubSpot, Google Analytics, Canva, Adobe Express, Buffer, Hootsuite, or Meta Business Suite.
- Skills in graphic design, carousel creation, and short-form video editing.
- Experience supporting executive branding and LinkedIn thought leadership.
- Basic knowledge of SEO, content marketing, and paid social campaigns.
- Experience using ChatGPT or similar AI tools for content ideation, editing, campaign planning, and productivity.

Joining Virtelligence means becoming part of a global healthcare IT consulting firm with a rich history of delivering innovative technology solutions. You will have the opportunity to work on meaningful campaigns across healthcare IT, AI, cloud, cybersecurity, and enterprise technology. This role offers the chance to shape the company’s brand, executive presence, and thought leadership while collaborating closely with leadership, sales, recruiting, and delivery teams. There is also potential for growth into broader digital marketing, content strategy, demand generation, and brand leadership roles.

Virtelligence is an Equal Opportunity Employer committed to fostering an inclusive workplace and welcomes qualified candidates from all backgrounds.