Social Media Content Specialist

We are seeking a seasoned Social Media Specialist with 5 to 6 years of experience in managing Direct-to-Consumer (DTC) and e-commerce brands. The ideal candidate will have a strong track record of working with leading brands, developing and implementing effective social media strategies, leading teams, and driving organic growth. This role requires a strategic thinker who can manage multiple brand accounts while maintaining consistent messaging and brand identity across platforms.

Key Responsibilities

- Develop and implement comprehensive social media strategies tailored for DTC and e-commerce brands.
- Lead and manage the social media team, overseeing content planning, creation, and timely publishing.
- Handle multiple brand accounts simultaneously, ensuring consistent brand voice and identity.
- Drive organic growth, increase audience engagement, and enhance brand awareness through targeted content strategies.
- Analyze social media performance metrics regularly and optimize strategies based on data insights.
- Collaborate closely with creative strategists, video editors, and content creators to produce compelling content.
- Maintain and oversee content calendars to ensure deadlines are met across all social media channels.
- Monitor industry trends, competitor activities, and emerging content formats to keep strategies current and effective.
- Set clear team goals, track progress, and ensure accountability within the social media team.

Required Qualifications

- 5 to 6 years of proven experience in social media management, specifically with DTC and e-commerce brands.
- Demonstrated success in managing top-tier and well-established consumer brands.
- Strong expertise in social media strategy development, organic growth tactics, and content planning.
- Experience leading social media teams and managing multiple brand accounts simultaneously.
- Excellent analytical skills with the ability to interpret data and make informed, data-driven decisions.
- Outstanding leadership, communication, and organizational abilities.

Location: Gulshan-e-Iqbal, Block 10, Karachi
Job Type: Full-Time, On-Site
Working Hours: 10:00 AM to 6:00 PM, Monday to Saturday

Interested candidates with the relevant experience and portfolio are encouraged to apply. This is an excellent opportunity for professionals looking to contribute to dynamic DTC and e-commerce brands in a collaborative and growth-oriented environment.