Social Media Content Specialist

We are seeking an experienced Social Media Specialist with 5 to 6 years of expertise in managing Direct-to-Consumer (DTC) and e-commerce brands. The ideal candidate will have a strong background in handling top-tier brands, developing and implementing effective social media strategies, leading teams, and driving organic growth. This role requires a strategic thinker who can manage multiple brand accounts while maintaining consistent brand identity and messaging across platforms.

Key Responsibilities

- Develop and implement comprehensive social media strategies tailored for DTC and e-commerce brands.
- Lead and manage the social media team, overseeing content planning, creation, and publishing processes.
- Handle multiple brand accounts simultaneously, ensuring consistent messaging and brand identity.
- Drive organic growth, increase audience engagement, and enhance brand awareness through targeted content strategies.
- Analyze social media performance metrics regularly and optimize strategies based on data insights.
- Collaborate closely with creative strategists, video editors, and content creators to produce compelling content.
- Manage content calendars and ensure timely execution of social media campaigns across various platforms.
- Stay updated on industry trends, monitor competitor activities, and explore emerging content formats to keep the brand competitive.
- Set clear team goals, monitor performance, and maintain accountability within the social media team.

Required Qualifications

- 5 to 6 years of proven experience in social media management, specifically within DTC and e-commerce sectors.
- Demonstrated success in managing well-established consumer brands and top-tier accounts.
- Strong expertise in social media strategy development, organic growth tactics, and content planning.
- Experience leading social media teams and managing multiple brand portfolios simultaneously.
- Excellent analytical skills with the ability to interpret data and make informed, data-driven decisions.
- Outstanding leadership capabilities combined with effective communication and organizational skills.

Location and Work Details

This is a full-time, on-site position based in Gulshan-e-Iqbal, Block 10, Karachi. The working hours are from 10:00 AM to 6:00 PM, Monday through Saturday.

Interested candidates who meet the above criteria are encouraged to apply by submitting their resume along with a portfolio showcasing relevant work. Please ensure the position title is mentioned in the application.